#Restless marketers again visited the “Crocodile” restaurant as part of a series of trainings from leading business representatives. This time the meeting was especially eventful and productive! During the meeting, they discussed: restaurant business and not only; SMM strategies in various areas; communications with consumers; creation of shared values; the

On March 27, third-year Marketing students, as part of the “Business Planning” course (lecturer Nataliia LETUNOVSKA), participated in an online lecture titled “Market Analysis: How to Research Competitors and Consumers.” The event was organized by the Ukrainian consulting agency “Pareto” as part of the webinar series “How to Create a

The Department of Marketing organized an Olympiad for marketing students. Participants underwent testing covering key aspects of marketing, including advertising and PR, pricing policy, sales strategy, digital communications, and more. Fourth-year student Karina OPARA achieved the highest results. We congratulate her on her success and wish her continued achievements in

  On March 24, postgraduate students of the Department of Marketing, as part of the “Neuroscience in Marketing” course (taught by Dr. Nataliia Letunovska), participated in an online lecture titled “Neuromarketing: How to Use It in Business.” The lecture was delivered by Zhanna Savchuk, founder of the International Association of

Today, restless marketing students from groups MK-31, MK-31-4, as part of the Marketing Communications and SMM courses (lecturer, Ph.D., Assoc. Prof. Yana KRYVYCH), joined the Orange Forum, where key aspects related to marketing communications in social networks were discussed: recognition – how to become the brand they want; involvement –

On March 19, 2025, marketing students of the 1st-3rd courses visited the “Crocodile” restaurant🍽. Students of the “Marketing” department of Sumy State University heard firsthand about: the realities of the restaurant business in Ukraine, the history of the “Crocodile” restaurants, “Brudershaft” and other businesses, the work of the establishment during

What is the EXRO exhibition at SSU? This is a global exhibition not only of faculties and institutes, but also of SSU centers with an open platform for demonstrating the university’s capabilities. Our restless teachers and students presented the Behavioural Lab at the exhibition, during the demonstration of which they

“I am currently on academic mobility in Italy, at the University of Foggia, and I want to share my impressions. The total duration of the mobility is 5 months. During this time, I receive a monthly scholarship, which is quite enough to cover living expenses. Regarding academic disciplines, I have

#Restless continues to expand the horizons of interaction with business. Marketers have begun cooperation with the Ukrainian North-Eastern Institute of Applied and Clinical Medicine. This opens up new opportunities for students and teachers: 🔹 joint research in the field of marketing of medical services; 🔹 practical training and internships for

In early March, Associate Professor of the Department of Marketing Nataliia Letunovska presented a report on her internship at the University of Liverpool, which lasted from January to February 2025 as part of the Twinning Program initiative. This program aims to support Ukrainian teachers and students through cooperation between the

On February 19, 2025, the beginning of the lecture course “Art Attack! A Story of Tomato Soup, Activists, and Art Masterpieces” by foreign researcher Vincenzo Alfano took place. The event brought together bachelor’s and master’s students, applicants for the scientific degree of Doctor of Philosophy in Marketing. The speaker spoke

Lecturers of the Department of Marketing Nataliia Letunovska and Anna Rosokhata are actively involved in the educational and scientific events of the University of Liverpool, where they are currently undergoing internships. Last week, Nataliia and Anna joined a guest lecture at the Institute of Public Health on the importance of