From May 12 to 16, 2025, teachers of the Marketing Department of Sumy State University took an active part in training specialists who provide support to war veterans and their family members. During the week, Associate Professor Yana KRYVYCH and senior lecturers of the Marketing Department Yevheniia ZIABINA and Liliia

On May 6, 2025, the online conference “AI for Business 2025” was successfully held, bringing together leading experts in the field of artificial intelligence and business to discuss current issues of implementing AI in various fields. Participants had the opportunity to get acquainted with the latest trends and practical cases

On April 24–25, Associate Professor of the Department of Marketing, Nataliia LETUNOVSKA, took part in the prestigious International Conference on Sustainable Innovation and Emerging Trends in Business and Management (ICSIEM’25), held in Athens, Greece, at the University of West Attica. Her participation became possible thanks to the support of the

First-year Marketing students (groups MK-41, MK-42) took part in a practical training in Excel within the discipline “Information Systems in Marketing” (lecturer Yevheniia ZIABINA). The first-year students learned to use functions for data retrieval and calculations, which will help them effectively work with spreadsheets, analyze data, and create reports. The skills

On April 23, 2025, an All-Ukrainian professional seminar was held, dedicated to the issues of ensuring the quality of higher education in the field of economics and management. Its participant was the guarantor of the educational and professional program Marketing speciality 075 Marketing for the first (bachelor’s) level of higher

On April 26, first-year students of the Marketing specialty (MK-41, MK-42) as part of the study of the discipline “Information Systems in Marketing” (lecturer Yevhenia ZIABINA) joined the  webinar “Metrics that help marketers achieve business goals” by Choice31. The speaker of the event was Oksana Verlan – Client Service Director

On April 25, 2025, on the eve of the start of pre-graduation internship, orientation meetings were held for 4th-year bachelor students. From April 28, future specialists will begin their internship (practical training), which will become an important stage in the preparation of their diploma projects. The key participants of the

Senior lecturer of the Department of Marketing Yevheniia ZIABINA took part in the academic mobility program for the purpose of teaching at the University of Miskolc (Hungary). The visit took place within the framework of the International ERASMUS+ Program from March 30 to April 5, 2025. As part of the

From April 7 to 11, 2025, a group of 31 specialists who provide support to veterans and demobilized persons underwent advanced training at the Borodyanka Center for Social and Psychological Rehabilitation of the Population. An important aspect of the training was the participation of teachers of the Department of Marketing

As part of World Health Day, first-year students, together with their Consumer Behavior course instructor, Nataliia LETUNOVSKA, visited a specialized health food store from the national “Eko-Lavka” chain in Sumy. It is encouraging that the store cooperates with many local producers, particularly offering healthy products from enterprises in the Sumy

On April 11, 2025, the final scientific and practical conference of the winners of the first round of the All-Ukrainian Student Scientific Thesis Competition was held. Congratulations on taking 1st place in the first round of the All-Ukrainian Student Scientific Thesis Competition: Master’s student Kateryna SHEVCHENKO and scientific supervisor Professor

Throughout February and March, 2025, the Department of Marketing hosted a series of research seminars featuring postgraduate students from different years of study. The main goal of the events was to discuss the current directions of their research and receive constructive feedback on further academic steps. Postgraduates presented their research