Happy Birthday!
May everything be successful and dreams come true!
Let the source of all kinds of gains be filled,
and fate smiles with new unstoppable accomplishments!
On November 23, we had an exciting event timed to the International No Smoking Day.
Nataliia LETUNOVSKA, Associate Professor of the Department of Marketing, conducted the lecture with students of Konotop Industrial and Pedagogical College of Sumy State University (Konotop). The lecture was devoted to the use of marketing tools in social initiatives aimed at combating the spread of tobacco smoking among the population of Ukraine.
During the class, questions were raised about the possibilities of conveying the importance of current problems in the field of healthy development of the country to the entire society, as well as practical approaches to informing about the dangers of habits harmful to health.
They talked about the components of a healthy lifestyle, examples of information campaigns against smoking, in particular the social project of the marketing department of Sumy State University, "No smoking" – an exhibition of photo works and creative installations of students dedicated to the fight against this bad habit.
This event was an excellent opportunity to communicate with Konotop Industrial and Pedagogical College students and hear their opinions on the most pressing issues in a healthy lifestyle.
On November 22, a practice-oriented event was held for 1-2 year marketing students.
The topic of the meeting: "Does the university need a brand: let's think together on the example of Sumy State University."
Speaker: Maryna Osyukhina, head of the Media Center of Sumy State University.
They talked about the specifics of SumDU brand formation, what a brand book is and its components, who develops the identity and how, as well as plans for the future.
The event took place within the framework of the project #Be_expert_with_the_restless in a mixed format - offline within the walls of the university, as well as with the possibility of joining online.
We are grateful to Mrs. Marina, as well as to all our students who joined for their positivity, curiosity, value and a pleasant time spent! Let's keep the wave going!
Acquiring practical skills is impossible without studying the modern practices of enterprises in various economic sectors.
On November 20, 2023, as part of the disciplines "Marketing Advanced" (teacher Tetyana PIMONENKO) and "Blogging and Influencer Marketing" (teacher Liliya KHOMENKO), a practical session was held for second- and fourth-year marketers at the branch of the Department of Marketing at Technochim LLC.
Branch representative Oleg OLEFIRENKO spoke about the necessity for a scientific approach to building marketing strategies at machine-building enterprises. He noted that marketing business strategies are inextricably linked to increasing production efficiency and creating the conditions for introducing innovations.
The students were interested in transforming marketing activities related to the military situation in Ukraine and establishing new partnership relations in the EU markets.
We invite you to join the discussion on the topic: "Does the university need a brand: let's think together on the example of Sumy State University".
The event will take place on November 22 from 2:00 p.m. in an offline format.
Speaker: Maryna Osyukhina, head of the Media Center of Sumy State University.
Happy Birthday!
We wish you the most...most...most exciting dreams come true!
Let unforgettable memories, happy moments,
bright events and warm sunny days
create wonderful weather in your life!
The best student has been revealed...
The winner of the competition "Best Student of Sumy State University in 2023" became Kateryna SHEVCHENKO, a student of Academic and Research Institute of Business, Economics and Management.
Congratulations to the winner!
We sincerely congratulate Oleg OLEFIRENKO, Doctor of Economic Sciences
with the award of the academic title of professor of the Department of Marketing.
We wish further scientific achievements and realization of all creative ideas.
Congratulations on International Student Day!
Let the university years become for you a time not only of study,
but also amazing discoveries, interesting meetings and joyful moments.
We wish you great aspirations and unbridled enthusiasm!
On 
November 8, 2023, an open lecture was held on the topic "Advertising campaigns: idea, logic, implementation. Cannes Lions 2023 cases".
The speaker of the event - Volodymyr NESTERENKO, head of the marketing department of "Skarbnytsia" and "Technoskarb" companies, shared advices:
- how to develop curiosity;
- where to get ideas for advertising companies;
- about ten cases of the most prestigious international creativity festival Cannes Lions 2023
This event made it possible to join the creative community and get new ideas.
On November 16, 2023, within the discipline of Marketing Advanced (teacher Tetiana PIMONENKO), Basics of Marketing Activity (teacher Liliya KHOMENKO), students of 1-4 years attended an interesting lecture-discussion on the topic "Modern trends in marketing".
The speaker of the event - Volodymyr Rudyka, the founder and CEO of the "RG Region" advertising group, spoke simply and clearly, using his own examples, about the modern advertising market, his approach to working with clients and how to adapt to changes in legislation. It was cool!
The event took place within the framework of the project "Be an expert with the #nevgamovni".
Henrik Dzvigol was awarded the honorary title of "Honorary Doctor of Sumy State University" for his significant personal contribution to the development of international cooperation in scientific and educational activities.
Henrik Dwigol is a well-known scientist in the field of management and marketing, which is confirmed by various awards and membership in numerous international associations and organizations.
As a result of Henrik Dzvigol's active cooperation with Sumy State University, successful international scientific initiatives and conferences have been held, which contribute to raising the scientific level and expanding the international relations of the university.
On November 16, 2023, an open lecture on "Modern trends in marketing" will be held.
Volodymyr Rudyka, founder of the "Region" advertising group, will be the speaker of the event.
The event will take place at the link.
On November 8, 2023, an open lecture will be held on the topic "Advertising campaigns: idea, logic, implementation. Cannes Lions 2023 cases".
The speaker of the event will be Volodymyr NESTERENKO, head of the marketing department of "Skarbnytsia" and "Technoskarb" companies.
Start at 14:00.
The event will take place at the link.
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