News of the Department of Marketing

INNOVATION, SOCIAL AND ECONOMIC CHALLENGES: CONFERENCE SUMMARY
On May 12, 2026, an online conference dedicated to the current challenges of the modern economy and marketing communications was held at the Department of Marketing of SumDU. The conference brought together young scientists from different parts of Ukraine. Students and postgraduates of SumDU took part in the discussions. The

MEETING SOFIA CHERKASOVA: DRIVING TRAFFIC AND SALES VIA PINTEREST
The Marketing Department at Sumy State University recently hosted an inspiring session with Sofia Cherkasova, a leading expert in Pinterest traffic and sales strategies.

MARKETING DEPARTMENT FACULTY IN LITHUANIA: TEACHING AND ETECH 2026 CONFERENCE
The faculty members of the Marketing Department have recently returned from an international mobility visit to Lithuania, where they combined teaching, learning, and professional networking at EKA University of Applied Sciences. During the visit, the participants not only delivered lectures to international students but also actively enhanced their professional qualifications,

THE COURAGE TO BE A MARKETER
Recently, students of the Marketing Department at Sumy State University returned from the dynamic youth battle “Cities of the Brave,” held at Yurii Fedkovych Chernivtsi National University. But the story didn’t end there! To share their energy and experience, the participants organized an internal Q&A session where they revealed

VICTORY IN THE CONTEST OF STUDENT SCIENTIFIC THESIS
According to the results of the 1st round of the All-Ukrainian Student Scientific Thesis Contest, three students of the Marketing Department won victories in their sections. This contest held to identify and recognize the most talented students and motivate them to further scientific activity. The girls successfully completed all stages:

PARTICIPATION IN THE DISCUSSION OF EDUCATIONAL PROGRAMS AT CHNU
On April 3, 2026, within the framework of the First All-Ukrainian Student Forum “Cities of the Brave” at the base of CHNU, a scientific and methodological round table dedicated to the discussion of educational programs was held. The event was joined by Liliia KHOMENKO, a senior lecturer at the Department

HOW TO CHOOSE A CAREER: CAREER GUIDANCE MEETING WITH SCHOOL STUDENTS
On April 1, 2026, a career guidance event for 11th-grade students of School No. 25 was held on the topic “How to Understand Who You Want to Be After School.” The aim of the meeting was to help students better navigate their future career choices and understand how to align

RESTLESS MARKETERS AT THE FORUM “CITIES OF THE BOLD”: A BATTLE OF IDEAS AND STRATEGIES
Restless marketers of the 1st, 2nd and 4th years of SumDU took part in the 1st All-Ukrainian Student Forum “Cities of the Bold”, which took place on April 1-2, 2026 at the Yuriy Fedkovych Chernivtsi National University. The main event of the forum was the City Brand Battle – a

Marketing in Action at the Open Day
Sumy State University hosted an Open Day in the “From Applicant to Student” format — and marketing students certainly know how to turn a first meeting into a real experience. The marketing hub became a space for vibrant communication, where students didn’t just talk — they demonstrated marketing in action.

SECRETS OF CREATIVE VIDEOS FROM YULIA PROTSAI
On March 25, 2026, for students of 1-3 years, the famous videographer Yulia Protsai held a master class on creating and editing creative videos using the VN mobile application. Nowadays, video content is the main tool for promoting brands, and the ability to make non-standard videos for social networks is

INTERNATIONAL START: PRE-GRADUATE INTERNSHIP IN A POLISH COMPANY
Pre-graduate internship for bachelor’s students will begin soon, and the Department of Marketing of SumDU continues to expand the horizons for the professional development of its students. On March 18, 2026, an online meeting was held regarding the pre-graduate internship of bachelor’s students Anna KHOLOD and Anastasia HULAKOVA in a

CONCEPT, PLANNING AND PROMOTION OF THE BRAND OF THE CITY SUMY
On March 17, 2026, marketing students joined a meeting on the experience of creating and promoting the brand of the city Sumy. A common vision for the brand of the city Sumy was formed during the event, the participants, together with the speaker – Deputy Director of the CU “Sumy