On April 11, 2024 in the framework of the disciplines "STP Marketing" (teacher Maria MINCHENKO, groups Mk-11, Mk-11-2), "Marketing Pricing" (teacher Lilia KHOMENKO, groups Mk-21, Mk-3), "Brand Management » (teacher Olena CHYGRYN, group Mk.m-31/1u) a practically oriented event was held.

 The restless bachelors and masters attended a master class from the marketer of GUALAPAK UKRAINE LLC, Vladyslav Goncharov.

Learned a lot about:
✅ the company's communication system with consumers
✅ promotion of products in the digital environment
✅ the main requirements for marketers in modern enterprises and many more interesting insights...

To be continued...

Happy Birthday!

We wish you great well-being,

great mood, constant happiness,

right world around and

many opportunities for success in it!

We invite everyone to the NoLecture by Nataliya SELEZNYOVA.

⏰ When: April 12, 11.40
🏢 Where: K3-002

We invite everyone!

Bring your friends and come, it will be interesting...

On March 19, marketing students of the second year of the bachelor's degree in the framework of the disciplines "Public Relations" and "Marketing Communications-2" (teachers Lilia KHOMENKO and Oleksandr IVANOV) attended a master class on the topic "How to build a strong company brand to increase its profitability."

The speaker of the event is Kyrylo KUNITSKY, founder and CEO of the international educational and consulting company "Business-konstruktor", whose clients are tens of thousands of owners of small, medium and large businesses from different countries of the world.

During the master class, Kyrylo shared insights on developing a brand development strategy and multiplying company recognition and loyalty.

The following main issues were considered at the event:

🔹 how to effectively develop the company's brand;
🔹 management of brand recognition and loyalty: media pressure and share of voice;
🔹 key indicators that will help assess the level of development of the company's brand;
🔹 brand development tools;
🔹 brand development strategy: a step-by-step plan for a business owner.

Two hours of useful insights and life hacks flew by like an instant... The participants of the event received valuable practical experience and professional advice.

WE INVITE YOU TO THE OPEN LECTURE!

If you want to learn the insights of the work of a marketer of a modern enterprise, come along with the #restless to a lecture by Vladyslav Goncharov, leading marketer, LLC "GUALAPAK UKRAINE".

📆 When: April 11, 12.30

🏢 Where: K3-002

We invite everyone!

As a part of the "ERASMUS+" program, 2nd-year students Anna KORZH and Anastasia BUDYONNA took part in the youth exchange "E-mpower: Shaping Digital Citizens" in Arnhem (Netherlands) from February 24 to March 2, 2024. Representatives of 7 countries participated in the project: Ukraine, Turkey, Azerbaijan, the Netherlands, Hungary, Bulgaria, Poland.

The theme of the events was education of a responsible digital society, development of critical thinking and media literacy. During the course of the project, trainings were held every day, at which propaganda, cyberbullying, fakes, and disinformation were discussed. Each of the participants worked in groups with representatives of other countries on a mini-project. After that, the participants made presentations and took part in discussions where they exchanged experiences and expressed their own opinions.

For greater activity, the organizers arranged "energizers" - movements in the form of an interesting game. There was a special atmosphere at the "cultural evenings" dedicated to different countries, where female students had a rich cultural experience. Each of the participants shared their traditions, taught folk dances, songs, and served dishes of national cuisine. Unforgettable moments on the project.

Congratulations to Anna KORZH and Anastasia BUDYONNA with new skills, including: critically evaluating information on the Internet, using online tools responsibly, and knowledge of online safety and ethics.

We invite you to participate in the festival of student initiatives "Students for a green campus".
If you have ideas on how to make the university campus environmentally friendly - we are waiting for you!

When? April 26, 2024
Where? online platform Google Meet.
Fill out the questionnaire at the link.
Participation: free of charge.
Certificate: for active participants.
Registration deadline: April 24, 2024.

The project is co-financed by the Erasmus+ program of the European Union as part of the "Green Campus Strategies: EU Experience for Ukrainian Universities" module.
If you want to know more, follow the link.

Today, our unrestless marketing students of the 1st-3rd years within the disciplines "SMM", "Marketing pricing", "STP-marketing" and "Business Planning" (teachers Yana KRYVYCH, Liliya KHOMENKO, Mariya MINCHENKO, Nataliya LETUNOVSKA) will talk with the director of the sports club PAPA GYM, marketer Daria Stetsenko.

During the meeting, Daria shared her own secrets of success. They also talked a lot about the importance of understanding the product, the client (his needs/desires), conveying values...

And of course, on the PAPA GYM case, we analyzed how it works in practice.

Communication with an experienced entrepreneur is an interesting and new field to explore.

Restless marketers talked with the representative of the Sumy business, presented the results of their research on the market of security systems and discussed ways of further cooperation between the business representative and the marketing agency.

On 29, March, 2024 within the framework of the disciplines "SMM" (teacher Yana Kryvych) and "Public Relations" (teacher Lilia Khomenko), the director of the company Roman Chupandin spoke about the industry specifics of marketing activities, about the positioning of services in the market, opportunities, ways of promoting services in the marketplaces.

On March 11, 2024, PostDoc student of the Department of Marketing, PhD, senior lecturer, Anna ROSOKHATA, started a research internship at the University of Liverpool (United Kingdom). The internship will continue 3 weeks, and its main goal is to learn British colleague's experience in marketing in order to comply with the principles of the circular economy.

The topic of the dissertation research of Anna Rosokhata is the following: "Behavioral determinants of energy management in the context of the transition to a circular economy." Within the framework of this topic, a joint study of the marketing component is planned, as well as a study of waste management systems in the circular economy together with colleagues from the University of Liverpool.

Using the capabilities and experience of the host University will provide an opportunity to more thoroughly approach the stated research using modern technologies and solutions.