The Department of Marketing at Sumy State University held an online session for 10th and 11th-grade students of the Holubivka Lyceum (Sadivska Rural Council) titled “How to Choose a Major and University When in Doubt.” Sometimes, a single conversation can change your perspective on the future. Today, the SumDU Department

On March 6, 2026, the Department of Marketing held an Olympiad among marketing students. Students participated in testing on the educational platform Mih of Sumy State University, which covered a range of questions from the marketing areas they studied. The highest Olympiad result was achieved by fourth-year student Olha PRUDNIK.

On March 4, 2026, first-year students majoring in Marketing participated in the webinar “Applied Behavioural Science for Addressing Organizational Challenges” as part of the Consumer Behaviour course (taught by Associate Professor of the Department of Marketing Nataliia LETUNOVSKA). The webinar was organized within the framework of the RUUUSH project. The

This year, third-year students of the specialty “Marketing”, Ameliia Bondarenko and Liza Shchehelska, successfully passed the competitive selection to NIQ Academy – an all-Ukrainian educational program in marketing research and analytics. The program in Ukraine is implemented by the international company NielsenIQ in partnership with the Ukrainian Marketing Association and the

The staff of the Marketing Department sincerely congratulates colleagues on significant achievements in their professional activities: Nataliya LETUNOVSKA, Doctor of Economics, on being awarded the academic title of Professor! Serhiy SOLODOVNIKOV, intern teacher, on being officially awarded the scientific degree of Candidate of Economics!   We wish Natalia and Serhiy

Iryna Lutsenko, a second-year student majoring in 075 Marketing (group MK-42), has commenced her academic international mobility at Vilnius University (Vilnius, Lithuania) in the form of study. During the Spring Semester of 2026, Iryna will study in an international academic environment and take the following courses: International Marketing, Marketing Analytics,

On February 12, second-year students of the Marketing specialty took part in the webinar “Social Media Trends in 2026 That Really Impact Business,” organized by RUUUSH in collaboration with & Social First Agency. During the lecture, experts from the RUUUSH agency analyzed why artificial intelligence is becoming a partner, not

On February 4, 2026, marketing students joined the round table “Innovations as a Growth Driver: Opportunities and Prospects for EU-Ukraine Cooperation.” The event brought together scientists, representatives of authorities, business associations, and successful entrepreneurs to discuss how Ukrainian startups can integrate into the innovation ecosystem of the European Union. The

Lecturers of the Department of Marketing, Yana Kryvych and Yevheniia Ziabina, took part in the All-Ukrainian Marketing Conference INSTA TALKS 2026, one of the leading events in the field of digital marketing, branding, and communications.

On January 23, 2026, a scientific seminar was held at the Department of Marketing, during which PhD student Andrii Zdoima delivered a presentation on his dissertation research, entitled “Formation of a Marketing Strategy for Promoting Small and Medium-Sized Businesses on Social Media”.

Representatives of the Department of Marketing – Prof. Oleksii LYULYOV, Associate Prof. Nataliia LETUNOVSKA, and Senior Lecturer Liliia KHOMENKO – have emerged as winners of the annual “Best Lecturer Through the Eyes of Students” contest for the 2024-2025 academic year. This victory is a testament not only to their high

На початку року з ініціативи кафедри маркетингу було підписано Меморандум про порозуміння між Сумським державним університетом та компанією Neuro Union (м. Краків, Польща), що спеціалізується на проведенні нейромаркетингових і поведінкових досліджень.