NEW CAREER GUIDANCE PROJECT

Last week, the Department of Marketing launched a new career guidance project "Entry 2025: Catch the Wave of Change".

The first two meetings were held with eleventh-graders of the Verkhnyosyrovatsky Lyceum and Velikochernechny Secondary Vocational School of SMR.

The project is designed to help future entrants orient themselves in the following areas:

🎯 Unique about ENTRY-2025:
• how to choose an additional subject at the NMT;
• what is the weighting coefficient and what does it affect;
• how to independently calculate the competitive score;
• …and many other questions.
Expert: Yana KRYVYCH, executive secretary of the admissions committee of the NNI BiEM.

🎯 How to choose an educational institution and specialty?
• What you need to consider when choosing an educational institution.
• What to look for when choosing a specialty and how to choose the one that you will fall in love with from the first lecture.
Expert: Maria MINCHENKO, Ph.D. in Economics, Associate Professor of the Department of Marketing.

🎯 International Academic Mobility | SUMDU:
• what it is, who can get it;
• how to combine studying in Ukraine and internship abroad.
Expert: Anna KORZH, 3rd year student, 5 exchanges in the last six months.

So, you are graduating from school this academic year and planning to enter a university, but don't know where to start? Then this event is for you! We invite everyone to participate! Contact us in any convenient way. Contact number: +38 050 855 22 55.

MARKETING IN ACTION: STUDENTS-MARKETING ON AN EXCURSION OF THE PUMB BANK

On November 15, first-year marketing students were on an excursion of the PUMB bank.

The students learned about the significant role of marketing in promoting services and the bank's image in the market, organizing marketing research to increase customer satisfaction, the bank's successful advertising campaigns, the competitive advantages of PUMB services and mobile application for building customer loyalty, organizing the activities of bank branches, the specifics of working with VIP clients, and many interesting tricks.

At the end of the excursion, the students were interested in information about using artificial intelligence capabilities to analyze consumer behavior.

We express our sincere gratitude for the informative excursion and the opportunity to form vectors of professional self-determination in students!

GENDER ECONOMICS: COURSE COMPLETED

Restless marketing students have completed the "Gender Economics" course from the CERGE-EI Foundation (Czech Republic). During two months, the students listened to lectures and performed several practical tasks by the leading lecturer, Ardiana Gashi (University of Pristina, Albania). The teacher from Sumy is Olena CHYGRYN.

The language of the course is English.

The course covered essential aspects of gender equality in the economy and contributing to the achievement of the UN Sustainable Development Goals, in particular SDG 5 (Gender Equality), SDG 8 (Decent Work and Economic Growth) and SDG 10 (Reducing Inequality). The course program provided students with a comprehensive understanding of the impact of gender differences on the economy, the labour market, and social justice. It introduced them to tools to address existing imbalances.

Students of the Armenian State University of Economics in Gyumri, University of Central Asia (Bishkek), University of Central Asia (Khorog), University of Pristina, West Ukrainian National University, Yuriy Fedkovych Chernivtsi National University were involved in the study of the course.

FOUNDER OF SERPSTAT OLEG SALAMAHA ON THE EFFICIENCY OF DIGITAL MARKETING

On November 13, the fourth lecture by Serpstat service founder Oleg Salamaha was held. During the past two weeks, marketing students had a unique opportunity to deepen their knowledge of digital marketing and the use of the Serpstat service.

The final lecture was devoted to analyzing the effectiveness of digital marketing. At the event, the speaker talked about modern analytical tools and shared the secrets of evaluating the effectiveness of various marketing channels.

Special attention was paid to such issues as:

  • how to calculate the effectiveness of the marketing team;
  • which channels bring the most profit;
  • which analytics tools are the most important for a marketer;
  • what can be seen in the analysis of competitors;
  • how to use custom leads;
  • how to view various metrics;
  • what and why to analyze.

Oleg's lecture was a bright conclusion to the cycle of classes on digital marketing. After the event, students had the opportunity to ask speaker questions and receive detailed answers.

Many thanks to Oleg for interesting, rich and informative lectures!

SECRETS OF CONTENT MARKETING AND SEMANTIC COLLECTION FROM SERPSTAT

On November 11, 2024, an expert from Serpstat held the third lecture for marketing students. This time the focus was on the current issues of content marketing and gathering semantics using SERPSTAT.

The speaker of the event, Oleg Salamakha, revealed in detail the key aspects of creating high-quality and relevant content. In his report, he touched on such topics as:

  • keyword research: how to correctly select keywords for site and content optimization.
  • site optimization: key points to pay attention to when optimizing pages.
  • title, titles, meta tags: how to correctly formulate titles and meta tags to improve the visibility of the site in search engines.
  • technical optimization: important aspects of technical optimization that affect the ranking of the site.
  • directory architecture: how to properly structure a site for better page indexing.
  • content marketing: strategies for creating and promoting content.
  • link building: how to attract quality links to your site.

In addition, Oleg Salamakha spoke about the importance of anchor texts, image optimization, URL addresses and off-page SEO.

The lecture aroused great interest among the participants, who had the opportunity to ask the speaker their questions and discuss current issues related to SEO.

PARTICIPATION IN A CLUSTER SEMINAR DIRECTED BY JEAN MONET

On October 15, 2024, project executors Liudmyla SAHER and Nataliia LETUNOVSKA took part in the Cluster Seminar under Jean Monnet's direction of the EU Erasmus+ Program "Study and dissemination of European studies in Ukraine: successful practices, challenges and prospects," organized by the National Erasmus+ office in Ukraine within the framework of #ErasmusDays 2024.

The event's purpose was to ensure synergy and cooperation between Jean Monnet projects and other projects of the EU Erasmus+ Program in Ukraine and to spread information about the influence of European studies on the development of the educational and scientific potential of higher education institutions and state policies in Ukraine.

Liudmyla, Nataliia, and other seminar participants shared their work and experience implementing Jean Monnet projects. Also, they determined the direction of further cooperation regarding the spread of EU values in Ukraine.

 

SERPSTAT FOR SEARCH OPTIMIZATION

On November 7, 2024, the second of the Serpstat lectures was held, dedicated to the basics of SEO, internal and external optimization.

Learned a lot of interesting things about:

  • key elements of content marketing;
  • how to successfully implement Black Friday opportunities;
  • main types of content and content marketing funnel;
  • SEO basics for content marketers;
  • capabilities of Serpstat in searching for optimal keywords.

Oleg Salamakha also demonstrated how to use Serpstat, how to search for keywords, take market trends into account, and use search tips to create your content.

Next will be...

PARTICIPATION IN THE INTERNATIONAL CONFERENCE ON THE FORMATION OF A HEALTHY ECONOMY

On October 10, project manager Lyudmila SAGER took part in the 12th annual conference on entrepreneurship and innovation "Smart machines and systems at the service of humanity" (Tallinn, Estonia).

The main motive of the events within the conference was the discussion of entrepreneurship, innovation and smart technologies in the service of humanity. The conference focused on such topics as new trends in business, the use of artificial intelligence and intelligent systems in various industries, their impact on the economy and society, as well as ethical and legal aspects of the implementation of these advanced technologies for the benefit of humanity.

Lyudmila presented her work in the field of inclusive growth and innovation as a driving factor influencing it.

 

ABOUT INTERNET MARKETING AND SEO BASICS FROM SERPSTAT

On November 5, 2024, the first lecture was held by Serpstat, a developer of a platform for SEO tasks managing. Marketing students of all courses joined the event.

The first lecture was devoted to internet marketing and the basics of SEO.

The speaker of the event - Oleg Salamakha, one of the most outstanding personalities in the world of web design and development, spoke about:

  • the main tools of Internet marketing;
  • development of Internet marketing strategy and planning;
  • analysis of the target audience and ICP;
  • selection of internet marketing channels;
  • development of content strategy;
  • budgeting for Internet marketing;
  • content marketing and its main strategies.

Thank you for a lot of useful information. We look forward to the next meetings!

HAPPY BIRTHDAY, OLEKSII LYULYOV

Happy birthday!

We wish the realization of restless ideas and dreams,

great achievements at work,

loud victories in life.

May your life always choose a course of success,

prosperity and happiness.

MARKETING IN THE MEDIA ON THE EXAMPLE OF "SUGAR"

On November 1, 2024, an open lecture was held with the participation of Daria Prykhodchenko, marketing director of the online edition of the bright side of the city of Sumy - "Sugar".

Darya told about:

  1. cooperation with "BANDA Agency";
  2. lack of customers as the main problem of most companies;
  3. awareness as a basic human need that gives him security;
  4. the role of bloggers in conveying information to the reader;
  5. messengers of bad news and hype;
  6. the market of bad news as a "red ocean";
  7. peculiarities of the promotion of "Sugar" in social networks and messengers;
  8. positioning of "Sugar" as a media of the second button, which conveys information about the bright side of the city of Sumy.

This is a great opportunity to learn more about current trends in media, hear success stories and get inspiration for your own projects.

The event took place within the framework of the disciplines "Basics of Marketing Activity" (teacher Liliia KHOMENKO) and "Marketing Product Policy" (teacher Yevgenia ZIABINA).

HUMOR SOLVES EVERYTHING OR HOW TO MAKE AN INFORMATION STORY OUT OF PROBLEMS

On October 11, 2024, first- and second-year undergraduate marketing students had a great opportunity to talk with Daria STETSENKO, director of the PAPA GYM sports club, and Yulia Shaforost, manager of PAPA GYM's advertising communications.

During the meeting, Daria and Yulia shared their secrets:

  1. why success does not depend on grades;
  2. how to build trusting relationships with clients;
  3. how to raise prices;
  4. how to honestly talk about existing difficulties;
  5. how to make information out of problems and come out of any situations with humor.

Thanks to Daria and Yulia for sharing your experience, interesting cases and charging with your unstoppable energy.

The event was held within the framework of the disciplines "Marketing Activity Basics" (teacher Liliia KHOMENKO) and "Marketing Product Policy" (teacher Yevgenia ZYABINA).

INFORMAL MEETING WITH THE STUDENTS OF THE SUMY VOCATIONAL COLLEGE OF ECONOMICS AND TRADE

On October 18, 2024, the faculty and students of the 1st-2nd courses of the specialties 075 "Marketing" and 076 "Entrepreneurship, trade and stock exchange activity" of the Sumy Vocational College of Economics and Trade visited the Department of Marketing of the NNI BiEM Sumy State University.

During the meeting, in a relaxed atmosphere, they talked about the peculiarities of training and employment in the specialty 075 "Marketing".

An interesting addition to the meeting was an excursion to the Behavioral Lab, during which college students not only familiarized themselves with the possibilities of the laboratory, but also took a test drive of the unique equipment.

There will be more.

 

PARTICIPATION IN THE WORKSHOP ON ISSUES OF OPEN SCIENCE

A representative of the Department of Marketing took part in the workshop on open science.

From September 30 to October 4, 2024, the workshop "Best Practices on Open Science and Open Educational Resources" was held in the city of Graz (Austria), which brought together the consortium of the project "Open Practices, Transparency and Integrity for Modern Academia" (OPTIMA), which includes includes Sumy State University.

Thus, Associate Professor of the Department of Marketing Artem ARTYUHOV took part in the workshop as the coordinator of the OPTIMA project at Sumy State University and shared with the participants the results of Sumy State University's work on the implementation of the main tasks of the project.

During the presentation of the project, the manual "Open scientific practices", the results of the all-Ukrainian survey on academic integrity and open science for 2021-2023, as well as the concept of an online course on open science were presented.