We congratulate Associate Professor Nataliia Letunovska on being awarded a grant for a research fellowship at the Poznań University of Economics and Business (Poznań, Poland) during the fall semester of the 2025/2026 academic year (this became possible through a grant from Visegrad Fellowship Program).
The project Nataliia will be working on is dedicated to analyzing digital user experience and behavioral responses of website visitors, particularly on online platforms that promote healthy food products. Special attention will be given to how interface design elements (colors, layout, visual accents) influence user engagement and support informed food choices. Given the growing importance of digital communication in the fields of nutrition and public health, this research has significant practical value for developing effective online strategies to promote healthy eating.
The fellowship will also include active collaboration with Polish colleagues, academic exchange, and the preparation of joint publications in international scientific journals.