News of the Department of Marketing
EVENTS OF THE WEEK FOR THE UNCONTAINABLE
Activities of the week for the restless: 13.12 Digital during the war: new social trends and communication Speaker — Zoya Lobod, co-owner of Lobods digital agency, digital consultant Organizer: Ukrsibbank BNP Paribas Group Link to the event https://www.facebook.com/events/704773344311154/ 16.12 WebPromoExperts B-Day – online conference about life stories, what a career
PARTICIPATION OF DEPARTMENTS STUDENTS IN THE ONLINE SEMINAR: CHANGING CONSUMER DEMAND: HOW TO ATTRACT FUNDS FROM NEW CUSTOMERS AND ADAPT TO NEW REALITIES
On December 8, 2022, restless students studying the discipline “Merchandising” (gr. МК-01, PhD Yana Kryvych) joined the online seminar with the participation of Valeria Tolochina, Marketing Director at Megogo The subject of the seminar: Changing consumer demand: how to attract funds from new customers and adapt to new realities.
Cohesion policy implementation in the region’s development
In November, Liudmyla Saher, Nataliia Letunovska, and Anna Rosokhata held a series of open online lectures in the course “Promotion EU cohesion policy in sustainable competitiveness in the regions”, which is implemented following the Jean Monnet Module “Healthy Economy and Policy: European Values for Ukraine” (101047530 – HEPE4U – ERASMUS-JMO-2021-HEI-TCH-RSCH). All
PARTICIPATION OF DEPARTMENTS STUDENTS IN THE ONLINE SEMINAR CHANGING CONSUMER DEMAND: HOW TO ATTRACT NEW CUSTOMERS AND ADAPT TO NEW REALITIES
On December 6, 2022, restless students studying the discipline “Merchandising” (gr. ЕН-03/1мк, ЕН-03/3мк-1, teacher Yana Kryvych) joined the online seminar with the participation of Oksana Boyko, certified business trainer, founder and the leading school of management. The subject of the seminar: Changing consumer demand: how to attract funds from new
PROactive week “HEALTH AND WELL-BEING. THE REGION AND YOU”: expanding horizons
An active week of workshops, “HEALTH AND WELLBEING. REGION AND YOU”, lasted from November 14 to 18, 2022, and was held within the framework of our Erasmus + project, implemented at the Department of Marketing, has ended. The active week included educational lectures from the project implementers at the Department
DISCUSSION WITH BUSINESS
17.11.22 graduate students of specialty 075 “Marketing” and students within the scope of studying the disciplines “Marketing Advanced” (gr. Mk-11, lecturer Tetyana Pimonenko), “Partner Marketing” (gr. EN-92/2mk, lecturer Khomenko Liliya), STP-marketing (gr. MK-01, lecturer Minchenko Maria) and “Merchandising” (gr. MK-01, lecturer Kryvych Yana) joined the online discussion with a business
PARTICIPATION OF TEACHERS AND STUDENTS OF THE DEPARTMENT IN THE ONLINE CONFERENCE “MARKETING WITH FAITH IN UKRAINE”
A crazy week of restless teachers and students continues! On November 10, 2022, irrepressible teachers and marketing students within the scope of studying the disciplines “Fundamentals of marketing activity” (gr. MK-21, phd. Minchenko Maria), “Partner Marketing” (gr. EN-92/2mk, phd. Khomenko Liliya), “Riskology” (gr. EN-92/2mk, EN-92/5mk-0, phd. Kryvych Yana) took part
PARTICIPATION OF TEACHERS AND STUDENTS OF THE DEPARTMENT IN ONLINE CONFERENCE SOCIAL MEDIA MARKETING 2023
Crazy week of restless teachers and students! On November 8, 2022, restless teachers and students within the scope of studying the disciplines “Blogging and Influencer Marketing” (gr. ЕН-92/2мк, ЕН-92/5мк-0, phd. Liliya Khomenko), Digital Marketing (gr. ЕН-03/1мк, phd. Minchenko Maria), “Merchandising” (gr. M EN-03/1mk, EN-03/3mk-1, MK-01, phd. Kryvych Yana). ORGANIZER OF
EU cohesion policy: essence and features
From May to October, executors of the Jean Monet Module “Healthy Economy and Policy: European Values for Ukraine” (101047530 – HEPE4U – ERASMUS-JMO-2021-HEI-TCH-RSCH) Liudmyla Saher and Nataliia Letunovska held a course of lectures “EU cohesion policy: essence and features”. In particular, the topics of the classes were formed around the following issues:
IRREPRESSIBLES, IN COLLABORATION WITH STANISŁAW STASZIC STATE UNIVERSITY OF APPLIED SCIENCES IN PIŁA (POLAND), LAUNCHED A SERIES OF VIRTUAL MOBILITY PROGRAMS
From November to December, the irrepressibles have the opportunity to deepen their knowledge of modern marketing tools, develop critical thinking skills and enrich their international experience. The program coordinator: – from Sumy State University –Tetyana Pimonenko (D.Sc. in Economics, Associate Professor of the Department of Marketing) – from the partner
HOW DO YOU CELEBRATE MARKETER’S DAY?
The irrepressibles held an extraordinary meeting within the project “Be an expert with the irrepressibles” on Marketer’s Day. From the 1st to the 6th year, marketing students participated in the training “How to write a resume and CV of a marketing specialist” by Svitlana Voytsekhivska (a recruiter of the Mindy Teams) and Tetyana Pimonenko (a deputy head
PRELIMINARY MEETING UNDER THE VISEGRAD GRANT PROJECT
On September 23 and October 19, 2022, we held online meets with our #V4 partners within the Visegrad+ Grant support project «Carbon-free economy: the best practices between the V4 and Ukraine». The main outcome is a clear vision of how to realize the Online Scientific Festival No.2 “V4-Ukraine Green Energy