In May 2025, students from the Department of Marketing, together with Associate Professor Nataliia Letunovska, took part in an introductory tour of the NEVIPRINT workshop in Sumy, which specializes in Direct-to-Film (DTF) printing. Designer Yuliia Nelina introduced the inquisitive group to this cutting-edge technology used for printing on textile products, a method widely applied by businesses for branding promotional merchandise, as part of their corporate identity and marketing campaigns.
Yuliia shared that NEVIPRINT started its operations in 2022. The company places special emphasis on environmentally friendly production: water-based eco-inks are used during printing, and all materials are safe for both health and the environment. The students were introduced to every stage of the production process – from design creation to the actual printing of images. Yuliia explained the technical aspects of the work, marketing approaches to service promotion, and strategies for client interaction.
The Department of Marketing sincerely thanks the management of NEVIPRINT for their warm welcome, informative tour, and pleasant gifts – certificates and branded Sumy State University tote bags produced by the company. Such events enhance the practical training of students and broaden their understanding of the modern business environment.
The event was held within the discipline “Consumer Behavior” (instructor Nataliia Letunovska).