News of the Department of Marketing

SUMY: FROM THE PAST TO THE PRESENT
Marketing students of the 1st and 2nd years within the disciplines “SMM” (MK-31, teacher Yana KRYVICH) and “Public Relations” (MK-21, teacher Liliya KHOMENKO) visited the excursion of the central part of Sumy. Learned a lot of new things: where did the construction of Sumy begin; where is the love stone; where do

Participation of Anna Rosokhata in the 4th International Scientific Conference “Sustainable Development of the Bioeconomy 2024: Theory and Practice”
We are pleased to announce that Anna Rosokhata, PhD in Economics, Associate Professor, Senior Lecturer, one of the leading researchers of the Department of Marketing at SumDU and an implementer of our project, participated in the 4th International Scientific Conference “Sustainable Development of the Bioeconomy 2024: Theory and Practice”, which

CLIMATE CHANGE ECONOMICS: COURSE COMPLETED
The restless have got a mega-interesting experience from the CERGE-EI Foundation (Czech Republic). For two months, students study the discipline “Climate Change Economics. in English. The lecturer of the course is Professor Silvester Van Koten (Netherlands). The course’s main topics were: global climate change, the development of renewable energy, the experience of the

STUDENTS FOR THE GREEN CAMPUS
On April 26, 2024, as part of the Jean Monet Erasmus+ project of the European Union, “Green Campus Strategies: EU Experience for Ukrainian Universities“, the department of marketing held a festival of student initiatives, the purpose of which was to present ideas on how to make the university campus environmentally

THE STAFF OF THE DEPARTMENT OF MARKETING WAS REPLENISHED WITH AN ASSOCIATE PROFESSOR
On April 24, 2024, the order of the Ministry of Education and Science of Ukraine “On the approval of the decisions of the attestation board” was issued, according to which Anna ROSOKHATA, Ph.D in Economics, senior lecturer of the Department of Marketing, was awarded the academic title of associate professor.

THE BEGINNING INTERNSHIP AT THE RZESZÓW UNIVERSITY OF TECHNOLOGY
Anna ROSOKHATA, senior lecturer of the Department of Marketing, Ph.D in Economics, doctoral student, has started research at the Rzeszów University of Technology in Poland. This internship will last from April 22 to June 16, 2024. This study was made possible thanks to the Visegrad Fellowship Program, which offers support for

SUCCESSFUL DEFENSE OF THE DOCTORAL DISSERTATION
On April 19, associate professor of the department of marketing Artem ARTYUKHOV defended his thesis on the topic “Management of the quality of educational and scientific activity in the system of state regulation of the national economy” for the degree of Doctor of Economic Sciences at the Specialized Academic Council D55.051.06

EXCITING VIDEO TOUR OF THE LABORATORY OF NEUROMARKETING AND ADVERTISING
On April 19, 2024, an open lecture was held for PhD students of the Department of Marketing on the topic: “Neuroresearch of consumer behavior.” The online event was conducted by the head of the Department of Marketing of the West Ukrainian National University, Prof. Tetyana BORISOVA, Doctor of Economics. An

NEW SCIENTIFIC INTERNSHIP AT THE MARKETING DEPARTMENT
Senior lecturer of the marketing department, Ph.D., Anna ROSOKHATA received good news about her participation confirmation in the Visegrad Scholarship Program in spring 2024. This program offers support for individual short-term trips for scholars, lecturers, and researchers from the Visegrad Group countries (Czech Republic, Hungary, Poland, or Slovakia) to other

MODERN WAYS OF PRODUCT PROMOTION AND NOT ONLY…
On April 11, 2024 in the framework of the disciplines “STP Marketing” (teacher Maria MINCHENKO, groups Mk-11, Mk-11-2), “Marketing Pricing” (teacher Lilia KHOMENKO, groups Mk-21, Mk-3), “Brand Management » (teacher Olena CHYGRYN, group Mk.m-31/1u) a practically oriented event was held. The restless bachelors and masters attended a master class from the marketer

INFLUENCE OF PERSONAL BRAND ON BUSINESS
We invite everyone to the NoLecture by Nataliya SELEZNYOVA. ⏰ When: April 12, 11.40 Where: K3-002 We invite everyone! Bring your friends and come, it will be interesting…

Lecture in the world health day: we are continuing the annual tradition Within Jean Module realization
On April 8th, according to the formed tradition specially developed for World Health Day, Associate Professor of the Marketing Department Nataliia Letunovska held a lecture for students of Marketing specialty dedicated to trends in Ukrainian and foreign companies’ activity in the market of healthy goods and services. The participants of