News of the Department of Marketing

CONGRATULATIONS TO ALLA BONDARENKO
Happy Birthday! Let the new rotation around the Sun bring new pleasure in life! And a great mood and cheerful spirit decorate your everyday life!

CONGRATULATIONS ON A WONDERFUL AND MEANINGFUL EVENT!
This is a really impressive step in professional development! I am grateful for the experience you gave me during my master’s studies. I received new knowledge and inspiration for further professional and personal development. I wish fruitful work, new achievements and many successful years in the education of the younger

MARKETING DEPARTMENT BRANCH: STARTING TO ACTIVELY COOPERATE
On September 21, 2023, the Department of Marketing students had an introductory visit to the company Technochim LLC. Technochim LLC was founded in 1993 by engineers, who worked on the problem of prilling technology. Director Oleg OLEFIRENKO spoke about the main directions of the company’s activities, marketing strategy, and the

CREATIVE AGAINST – FROM SENDPULS AND OLGA KOKOSHKO
On September 28, 2023, at 15:00, a free webinar will be held by SendPulse and Olga Kokoshko, brand strategist and Effie Grand Prix winner. On the live broadcast, Olga will tell how to use creativity in spite of everything: war, crisis, budgets, market rules, disobedient clients and even in spite

EXPERIENCE FROM PROFESSIONAL MARKETERS
The restless continue to gain practical experience. On September 21, 2023, second-year marketers (MK-21, MK-21-3) joined a mega-interesting webinar by Alina Dykuha, an experienced expert SendPulse marketing director. As part of the discipline “Modern tools of marketing: chat-bots and messengers” (teacher Oleksiy Lyulov), the topic “The power of connections: how

UNRESISTANT KATERYNA SHEVCHENKO IN THE “BOOK OF EDUCATION RECORDS OF SUMSHCHINA-2023”
Unresistant Kateryna SHEVCHENKO, a 4th-year marketing student, is listed in the “Book of Education Records of the Sumshchina” (only 5 people are listed in it every year for special achievements in all-Ukrainian and international competitions, tournaments, etc.). We congratulate Kateryna on her well-deserved recognition, and wish her creative inspiration for

CONGRATULATIONS TO ANNA ROSOHATA
Happy Birthday! We wish that restlessness and optimism were inexhaustible. May dreams always have wings for success, high and happy flight.

RESPONSIBLE CONSUMPTION AND ATTITUDES TOWARDS HEALTH: TOOLS FOR PROMOTING A CORRECT DIET AMONG YOUTH
This week, Associate Professor of the Department of Marketing, Candidate of Economic Sciences Nataliia Letunovska held one of the lectures from the course cycle “Healthy behavior and motivation of consumers: EU and Ukraine”, which was devoted to the promotion of healthy consumption among the population, in particular, young people aged

WHY DO WE NEED A PERSONAL BRAND
Studying has just begun, and the restless are already gaining momentum… On September 5, second-year masters studying Strategic Marketing Management (MK.m-21, teacher Olena Chygryn) joined a webinar by Sasha Dmitrieva, a producer and strategist, the founder of the SUNSHINE agency. The meeting was interesting and useful; the key questions were:

CONGRATULATIONS ON THE DAY OF KNOWLEDGE AND THE BEGINNING OF THE NEW SCHOOL YEAR!
Dear students, congratulations on the day of knowledge and the beginning of the new academic year! We wish to implement everything planned in the coming academic year. Let the educational process bring joy and satisfaction, usefulness and quality. Great prospects and easy learning!

NEW EXPERIENCES AND UNFORGETTABLE IMPRESSIONS FROM A SCIENTIFIC INTERNSHIP AT THE UNIVERSITY OF LIVERPOOL
In the summer, for six weeks, Head of the Department of Marketing Oleksii LYULYOV, Associate Professor Nataliia LETUNOVSKA and Senior Lecturer Anna ROSOKHATA underwent a scientific internship at the University of Liverpool (one of the best higher education institutions in the UK, including in the TOP-100 universities of the world

CONGRATULATIONS ON THE INDEPENDENCE DAY OF UKRAINE!
Happy Independence Day of Ukraine! We wish you a rich, bright, carefree, exciting and prosperous life in our beloved free and independent country.