News of the Department of Marketing

News

GOOGLE EXPERT FOR THE RESTLESS

Incredibly cool lecture️!!! It is even difficult to describe everything that was said. very word is a real case and practical experience, an example of how digital marketing tools work today… Today for the restless gave a lecture by Jose Ramon Saura, Ph.D., Professor at the King Juan Carlos University

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HEPE

Trends in healthy regional development

In early May, as part of the Jean Monnet project, Nataliia Letunovska, Associate Professor of Marketing Department, gave an introductory lecture to students majoring in Marketing on trends in regional development and its coordination within the EU. Particular emphasis is placed on the retrospective analysis of already implemented (for a

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News

TO BE CONTINUED

Congratulations to the restless Oleksiy Lyulyov on the successful certification and continuation of the scholarship of the Cabinet of Ministers of Ukraine for young scientists! Today Oleksiy is not only the head of the marketing department, a successful scientist but also an active volunteer. From the first day of the

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News

TRENDS OF HEALTHY REGIONAL DEVELOPMENT

In early May, as part of the Jean Monnet project “Healthy Economy and Policy: European Values ​​for Ukraine”, Associate Professor of Marketing Natalia Letunovska gave a lecture to students majoring in “Marketing” on trends in regional development and its coordination within the EU Particular emphasis is placed on the retrospective

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News

FEDORIV: CREATE WHATEVER

Since May 2022, restless masters of the first year, gr. Mk.m-11, as part of the study of the discipline “Brand Management” (teacher Chygryn Olena), joined the experience of marketer number 1 in Ukraine, brand manager, Andrew Fedoriv,   founder of FEDORIV AGENCY, FEDORIV GROUP and multimedia space FEDORIV HUB. By

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News

BIG DATA AND CRITICAL THINKING

As part of the Jean Monnet project “Healthy Economy and Policy: European Values ​​for Ukraine” on April 29, 2022, Natalia Letunovska held an online lecture for bachelors in “Marketing”, which was devoted to data science and approaches to analytical thinking and generalization in work with consumers, in particular in such

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News

UKRAINIANS IN PRAGUE – FIRST IMPRESSIONS

The wait was very long … But coming to the Czech capital, and especially visiting the centre of the Old Town, you can not believe that there is such beauty. Of course, outside the centre, for example in Prague 6, where we live, there is no such beauty, as ordinary

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News

ON THE WAVE OF MODERN MARKETING TECHNOLOGIES

On February 15, marketers of 1-4 years courses joined to the discussion of the latest trends in email technology, creativity and strategies for brand promotion in 2022. Experts from SendPulse, Email Soldiers and Netpeak Agency presented their own cases and talked about the latest updates in the field of email

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News

CERTIFICATION OF STUDENTS ACCORDING TO THE SPSS STATISTICS SYSTEM

As part of the Ukrainian Marketing Association’s project on professional certification of educators, on February 8, 2022, Sumy State University students majoring in Marketing presented the results of their research and ability to use specialized software for statistical analysis of IBM SPSS Statistics. Students showed a high level of software

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