News of the Department of Marketing
SERPSTAT FOR SEARCH OPTIMIZATION
On November 7, 2024, the second of the Serpstat lectures was held, dedicated to the basics of SEO, internal and external optimization. Learned a lot of interesting things about: key elements of content marketing; how to successfully implement Black Friday opportunities; main types of content and content marketing funnel; SEO
MARKETING IN THE MEDIA ON THE EXAMPLE OF “SUGAR”
On November 1, 2024, an open lecture was held with the participation of Daria Prykhodchenko, marketing director of the online edition of the bright side of the city of Sumy – “Sugar”. Darya told about: cooperation with “BANDA Agency”; lack of customers as the main problem of most companies; awareness
MARKETING IN THE MEDIA ON THE EXAMPLE OF “SUGAR”
On November 1, 2024, an open lecture was held with the participation of Daria Prykhodchenko, marketing director of the online edition of the bright side of the city of Sumy – “Sugar”. Darya told about: cooperation with “BANDA Agency”; lack of customers as the main problem of most companies; awareness
Completion of the training course “Healthy Regional Development: best European Practices”
In October 2024, the study of the course “Healthy Regional Development: Best European Practices” for students of Sumy State University as part of Jean Monet’s module “Healthy Economy and Policy: European Values for Ukraine” (101047530- ERASMUS-JMO-2021-HEI-TCH- RSCH) was finished. This course was attended by more than 50 students of various
Meeting of the Institute of Economic Research 2024: dissemination of project results at the international level
On October 29-30, project manager Liudmyla Saher participated in the 3rd annual conference, “Meeting of the Institute of Economic Research 2024” (Smolenice, Slovakia). The conference was dedicated to discussing the socio-economic consequences of environmental challenges, economic development of EU countries, inflation and price growth, regional economic modeling and development, economic
To follow or not to follow fashion trends or about the Sustainable Development Goals and how ordinary consumers can make the environment better
On October 27, as part of the celebration of the 79th anniversary of the creation of the United Nations in the state of Pennsylvania, the participant of the Jean Monnet Module “Healthy Economy and Policy: European Values for Ukraine”, Nataliia Letunovska, attended an event dedicated to supporting the implementation of
HAPPY MARKETING DAY!
Happy Marketing Day! We wish you successful promotion, proper control and analysis, personal happiness and a lot of life satisfaction. And many more creative ideas, interesting projects, incredible impressions and pleasure from every day!
The Cluster Seminar by Jean Monnet direction of the EU Erasmus+ Program
On October 15, 2024, project executors Liudmyla SAHER and Nataliia LETUNOVSKA took part in the Cluster Seminar under Jean Monnet’s direction of the EU Erasmus+ Program “Study and dissemination of European studies in Ukraine: successful practices, challenges and prospects,” organized by the National Erasmus+ office in Ukraine within the framework of #ErasmusDays 2024. The event’s purpose
HAPPY BIRTHDAY, OLEKSII LYULYOV
Happy birthday! We wish the realization of restless ideas and dreams, great achievements at work, loud victories in life. May your life always choose a course of success, prosperity and happiness.
HUMOR SOLVES EVERYTHING OR HOW TO MAKE AN INFORMATION STORY OUT OF PROBLEMS
On October 11, 2024, first- and second-year undergraduate marketing students had a great opportunity to talk with Daria STETSENKO, director of the PAPA GYM sports club, and Yulia Shaforost, manager of PAPA GYM’s advertising communications. During the meeting, Daria and Yulia shared their secrets: why success does not depend on
The role of innovation in the healthy economy formation: participation in an international conference
On October 10, project leader Liudmyla Saher participated in the 12th annual conference on entrepreneurship and innovation, “Smart Machines and Systems at the Service of Humanity” (Tallinn, Estonia). The main motive of the events at the conference was the discussion of entrepreneurship, innovation, and smart technologies in the service of
PARTICIPATION IN THE WORKSHOP ON ISSUES OF OPEN SCIENCE
A representative of the Department of Marketing took part in the workshop on open science. From September 30 to October 4, 2024, the workshop “Best Practices on Open Science and Open Educational Resources” was held in the city of Graz (Austria), which brought together the consortium of the project “Open