We continue a series of career guidance events for schoolchildren. This time, the participants of the meeting were eleventh graders of Okhtyrsoka Secondary School No. 8 (December 4) and Sumy School No. 1 (December 9). We remind you that the project is designed to orient future entrants in the following

On December 4, first-year marketing students had the unique opportunity to listen to a lecture from Pennsylvania State University adjunct professor Lavi Peng. The speaker thoroughly revealed current trends in marketing, in particular, the role of artificial intelligence in creating unforgettable experiences for customers. The lecture covered such important aspects

On November 17, 2024, Professor Henryk DZWIGOL, a lecturer at the Department of Marketing at Sumy State University and a researcher at the Silesian University of Technology (Gliwice, Poland), celebrated an important milestone in his career – 20 years of scientific activity. At the celebrations on the occasion of this

From November 14 to 30, 2024, teachers of the Department of Marketing of Sumy State University Oleksiy LYULYOV and Tetyana PIMONENKO took part in the scientific internship “From Mind to Market: Applying Neuromarketing Techniques for Business Growth Considering SDGs”, which took place at WSB University (Dombrowa Górnicza, Poland). The purpose of the internship was

On November 29, first-year students of the “Marketing” specialty visited the Museum of the History of Money. This excursion was an exciting journey into the past, where they had the opportunity to learn a lot of interesting things about the history of money and its development. During the excursion, future marketers

On November 15, first-year marketing students were on an excursion of the PUMB bank. The students learned about the significant role of marketing in promoting services and the bank’s image in the market, organizing marketing research to increase customer satisfaction, the bank’s successful advertising campaigns, the competitive advantages of PUMB services and mobile

Restless marketing students have completed the “Gender Economics” course from the CERGE-EI Foundation (Czech Republic). During two months, the students listened to lectures and performed several practical tasks by the leading lecturer, Ardiana Gashi (University of Pristina, Albania). The teacher from Sumy is Olena CHYGRYN. The language of the course is

On November 13, the fourth lecture by Serpstat service founder Oleg Salamaha was held. During the past two weeks, marketing students had a unique opportunity to deepen their knowledge of digital marketing and the use of the Serpstat service. The final lecture was devoted to analyzing the effectiveness of digital marketing. At

On November 5, 2024, the first lecture was held by Serpstat, a developer of a platform for SEO tasks managing. Marketing students of all courses joined the event. The first lecture was devoted to internet marketing and the basics of SEO. The speaker of the event – Oleg Salamakha, one

On November 11, 2024, an expert from Serpstat held the third lecture for marketing students. This time the focus was on the current issues of content marketing and gathering semantics using SERPSTAT. The speaker of the event, Oleg Salamakha, revealed in detail the key aspects of creating high-quality and relevant