News of the Department of Marketing

News

CONGRATULATIONS TO YANA KRYVYCH!

Happy Birthday! We wish you the most…most…most exciting dreams come true! Let unforgettable memories, happy moments, bright events and warm sunny days create wonderful weather in your life!

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CANNES LIONS ARE INSPIRING

On November 8, 2023, an open lecture was held on the topic “Advertising campaigns: idea, logic, implementation. Cannes Lions 2023 cases”. The speaker of the event – Volodymyr NESTERENKO, head of the marketing department of “Skarbnytsia” and “Technoskarb” companies, shared advices: how to develop curiosity; where to get ideas for

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HENRIK DZVIHOL – HONORARY DOCTOR OF SUMDU

Henrik Dzvigol was awarded the honorary title of “Honorary Doctor of Sumy State University” for his significant personal contribution to the development of international cooperation in scientific and educational activities. Henrik Dwigol is a well-known scientist in the field of management and marketing, which is confirmed by various awards and

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MARKETING IN THE CRYPTO ENVIRONMENT

On November 3, 2023, the first-year postgraduate student of the Department of Marketing – Serhiy Syniagovskyi attended the interesting event “Incrypted Kyiv Meetup #2” dedicated to cryptocurrencies and digital assets. Incrypted is the leading cryptomedia in Ukraine, which since 2017 has been forming a community to study blockchain technologies and

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MARKETING QUIZ: GATHERING WITH FRIENDS

On October 25, on International Marketer’s Day, we had a great opportunity to hold an exciting event called “Marketing Quiz”. Organized by the Department of Marketing of Sumy State University, this event brought together students from Sumy schools and allowed them to demonstrate their knowledge and skills in the field

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THE ROLE OF CULTURE IN FORMING THE RESPONSE TO EXTERNAL RISKS

On October 24, 2023, an open lecture on the topic “Tightness and Loseness as cultural factors: an application to explain vaccination attitudes” was held by an Italian professor.  The speaker of the event was Vincenzo ALFANO, professor at the University of Naples Parthenope (Italy). The lecturer shared the results of

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