News of the Department of Marketing

CONGRATULATIONS TO YANA KRYVYCH!
Happy Birthday! We wish you the most…most…most exciting dreams come true! Let unforgettable memories, happy moments, bright events and warm sunny days create wonderful weather in your life!

CONGRATULATIONS TO OLEH OLEFIRENKO WITH THE AWARD OF THE ACADEMIC TITLE OF PROFESSOR OF THE DEPARTMENT OF MARKETING
We sincerely congratulate Oleg OLEFIRENKO, Doctor of Economic Sciences with the award of the academic title of professor of the Department of Marketing. We wish further scientific achievements and realization of all creative ideas.

CANNES LIONS ARE INSPIRING
On November 8, 2023, an open lecture was held on the topic “Advertising campaigns: idea, logic, implementation. Cannes Lions 2023 cases”. The speaker of the event – Volodymyr NESTERENKO, head of the marketing department of “Skarbnytsia” and “Technoskarb” companies, shared advices: how to develop curiosity; where to get ideas for

HENRIK DZVIHOL – HONORARY DOCTOR OF SUMDU
Henrik Dzvigol was awarded the honorary title of “Honorary Doctor of Sumy State University” for his significant personal contribution to the development of international cooperation in scientific and educational activities. Henrik Dwigol is a well-known scientist in the field of management and marketing, which is confirmed by various awards and

MARKETING IN THE CRYPTO ENVIRONMENT
On November 3, 2023, the first-year postgraduate student of the Department of Marketing – Serhiy Syniagovskyi attended the interesting event “Incrypted Kyiv Meetup #2” dedicated to cryptocurrencies and digital assets. Incrypted is the leading cryptomedia in Ukraine, which since 2017 has been forming a community to study blockchain technologies and

SUMDU CONFIRMED THE LEADERSHIP AMONG UKRAINIAN UNIVERSITIES IN THE TIMES HIGHER EDUCATION WORLD UNIVERSITY RANKINGS
Sumy State University took first place among the universities of Ukraine and entered the 401-500 best universities in the world according to the updated World University Rankings from the authoritative international agency in the field of higher education – Times Higher Education (THE). According to data, Sumy State University was

MARKETING QUIZ: GATHERING WITH FRIENDS
On October 25, on International Marketer’s Day, we had a great opportunity to hold an exciting event called “Marketing Quiz”. Organized by the Department of Marketing of Sumy State University, this event brought together students from Sumy schools and allowed them to demonstrate their knowledge and skills in the field

RESPONSIBLE BEHAVIOR IN THE DIGITAL ENVIRONMENT: HEALTH WEB RESOURCES AND HEALTHY LIFESTYLE PROMOTION USING DIGITAL MARKETING TOOLS
The vital issue of the lecture, which was held by Nataliia Letunovska, Associate Professor of the Department of Marketing, was the clarification of the critical characteristics inherent in the responsible behavior of the Internet user. The characteristics of a user looking for information in the field of health were revealed:

MASTER CLASS FROM THE DIRECTOR OF BUSINESS DEVELOPMENT OF WEBPROMOEXPERTS AND WEBPROMO
On October 26, 2023, a master class will be held on the topic “Digital marketing in conditions of war: new trends and challenges.” The speaker of the event will be Anton VORONYUK, director of business development of WebPromoExperts and Webpromo. Start at 14:00 Language: English. The event will take place

WHAT DETERMINES ATTITUDES TOWARDS VACCINATION AMONG THE POPULATION: THE ROLE OF CULTURAL FACTORS
As part of the implementation of the Jean Monet project “Healthy Economy and Policy: European Values for Ukraine”, on October 24, 2023, an open lecture by an Italian Professor on the topic “Tightness and Loseness as cultural factors: an application to explain vaccination attitudes” was held. The event’s speaker was

HAPPY MARKETER’S DAY!
Happy Marketer’s Day! Unstoppable movement, interesting projects, creative ideas and always hit the target!

THE ROLE OF CULTURE IN FORMING THE RESPONSE TO EXTERNAL RISKS
On October 24, 2023, an open lecture on the topic “Tightness and Loseness as cultural factors: an application to explain vaccination attitudes” was held by an Italian professor. The speaker of the event was Vincenzo ALFANO, professor at the University of Naples Parthenope (Italy). The lecturer shared the results of