SCHOLARSHIP FROM THE SLOVAK REPUBLIC FOR RESEARCH IN THE FIELD OF NEUROMARKETING

Nataliia Letunovska, Doctor of Economics, has been awarded a grant for a three-month research internship at the University of Saints Cyril and Methodius in Trnava (Slovakia) during the spring semester of the 2025/2026 academic year.

The internship will take place at the Neurolaboratory of the Faculty of Mass Communication under the scientific supervision of Dr. Tamás Darázs, Head of the Laboratory. The research involves the application of advanced neuromarketing technologies to analyze dynamic video stimuli. The experience gained will contribute to the further integration of neuromarketing approaches into the educational process for students and postgraduates, particularly within the courses taught by Dr. Letunovska: “Consumer Behavior” and “Neuroscience in Marketing.”

During her stay in Slovakia, Dr. Letunovska also plans to participate in public events organized by the faculty, including the annual student film and game festival. The event features competitions in student-produced videos, films, and digital games, along with lectures and meetings with professionals in the field of audiovisual arts. This format serves as a valuable source of inspiration for implementing similar innovative student initiatives at Sumy State University.

We sincerely congratulate Dr. Letunovska and wish her a productive international experience and continued academic success!