News of the Department of Marketing

News

HEALTHY EATING BEHAVIOR STRATEGIES

On March 1, 2024, Nataliia LETUNOVSKA joined the online meeting organized by the Food Decisions Research Laboratory, School of Hospitality Management, Penn State University (Pennsylvania, USA). The purpose of them is cooperation and exchange of views between researchers from different countries on issues the study of consumer eating behavior and the formation of a

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News

PROMOTING ON THE WEST AS NEW OPPORTUNITIES FOR MARKETERS

On February 20, during the lesson of  “Public Relations” (teacher Lilia KHOMENKO), 2nd year students joined the online conference “Promotion on the West”. It was organized by SendPulse, a single platform for marketing and sales. One of the speakers of the event – Mykhailo Dubchak, co-founder of the digital agency ADS

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HEPE

Studying marketing cases together with the students of the course “Healthy Behavior and Motivation of Consumers: EU and Ukraine”

As part of the course “Healthy Behavior and Motivation of Consumers: EU and Ukraine,” project manager Anna Rosohata explores the marketing aspects of building a socially responsible business based on sustainable development with the course participants. Accordingly, together with the students, we discussed and researched case tasks and interesting situations

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News

HEALTHY HUMAN BEHAVIOR AND WHEN EMOTIONS RUN HIGH DURING TRAUMA

The lecturers of the department, Alla Bondarenko and Anna Rosokhata, continue not only to convey the values of the European Union to the students of the courses in Ukraine, but also use the methods of practical orientation training for this purpose. Thus, on February 19, an open lecture-training was held

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HEPE

In details about the course “Healthy Economy and Policy: European Values for Ukraine”

One of the educational blocks of Jean Monet’s module “Healthy Economy and Policy: European Values for Ukraine” (101047530- ERASMUS-JMO-2021-HEI-TCH-RSCH) is the course “Healthy Behavior and Motivation of Consumers: EU and Ukraine”, which is taught by lecturers of the Department of Marketing and project implementers Anna Rosokhata, Ludmila Sager, Nataliya Letunovskaya.

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News

MODERN TEACHING PRACTICES: EXPERIENCE FROM CERGE-EI FOUNDATION

Olena CHYGRYN joined the project CERGE-EI Foundation’s Distance Learning Program (Prague, Czech Republic), the purpose of which is to promote the development of local potential. As part of the program, teachers from SRI BiEM in the role of local instructors will accompany training courses for our students from foreign teachers. The

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News

STUDENTS PARTICIPATE IN PRACTICE-ORIENTED TRAINING.

Marketing students were involved in one more event as part of practice-oriented training. So, on February 13, students of groups MK.m-31/1u, and MK.m-31/2i (1st course of masters) participated in the webinar on the topic: “Key aspects of communications for novice project managers.” The webinar was conducted by Andriy Martyniuk, Program Manager

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News

MARKETING STUDENTS DISCOVERED THE SECRETS OF MEDIA MARKETING

On February 7, within the framework of the discipline “Information systems in marketing” (teacher Yevgenia ZYABINA), first-year students (MK-31 group) of the specialty 075 “Marketing” listened to a lecture by the intern – director of the distribution department of the PO “CUKR.” Daria Prykhodchenko. The director of the distribution department of

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News

SECRETS OF AN EFFECTIVE SALES FUNNEL: LEARN FROM THE PROFESSIONALS

Students of the 3rd year of the “Marketing” specialty are actively developing their skills in the field of practical marketing. Today, as part of the STP-marketing discipline (teacher Maria MINCHENKO), our marketers had a unique opportunity to dive into the world of effective sales funnels at a webinar organized by

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