News of the Department of Marketing
HALF A YEAR AT THE UNIVERSITY OF LIVERPOOL: SECOND-YEAR STUDENT’S IMPRESSIONS
“This is how a new stage of my life began – an exchange program for six months in Britain, in the city of Liverpool. This summer I already tried myself as a student at the University of Liverpool, so I applied for the exchange program without hesitation. The first week was
ANNUAL REPORT OF MARKETING PHD STUDENTS
On October 7, 2024, the report of graduate students of the “Marketing” specialty of the second year of study was passed.Winners demonstrated their scientific achievements. Reports were presented by graduate students: Serhiy PIMONENKO (dissertation topic “Formation of marketing digital strategy of IT enterprises”, scientific director – Doctor of Economics, Prof.
Investigation of behavioral aspects of healthy eating within an internship at the Pennsylvania State University
Member of the team of the Jean Monnet project “Healthy Economy and Policy: European Values for Ukraine”, Nataliia Letunovska, as part of the Fulbright Visiting Scholar program, has been in the USA for a month, where she is undergoing an internship at the School of Hospitality Management of the Pennsylvania
Project dissemination at the International Conference “Social Development towards the Values of Ethics-Technology-Society”
From September 24 to 26, 2024, project manager Liudmyla Sager participated in the conference “Social Development towards the Values of Ethics-Technology-Society” (Poland). At the conference, scientists discussed topical issues of sustainable development, technological innovations, and their impact on the economy, society, and the environment, including the topics of the green
IMPRESSIONS OF PARTICIPATION IN SUMMER SCHOOL IN POLAND
“From September 16 to 21, 2024, I took part in my fifth project – a summer school held at the Wroclaw Polytechnic (Wroclaw, Poland). And once again, I can only describe my experience with enthusiasm. The theme of the summer school “Education for Green Transition” turned out to be closely
SMM BUSINESS IDEAS THAT WORK TODAY
On September 17, masters of the department of marketing within the discipline “Content marketing” (teacher Maria MINCHENKO) and students of third course (“Merchandising”, teacher Yana KRYVYCH) took part in the online conference “SMM for business: ideas that work today”. The event brought together leading SMM experts who shared practical advice and
A STUDENT OF THE DEPARTMENT OF MARKETING WAS AWARDED A SCHOLARSHIP BY THE HEAD OF THE SUMY REGIONAL STATE ADMINISTRATION
Congratulations to Anna Kholod on receiving the named scholarship of the head of the Sumy regional state administration! Anna is studying in the 3rd year of the specialty 075 “Marketing”. Takes an active part in the life of the university, engages in scientific and volunteer activities, together with the dance
FIRST EXPERIENCE OF ERASMUS YOUTHS EXCHANGE
“They say that first times are remembered forever, and I completely agree with that. My first project was in Slovenia. It would seem that it is an inconspicuous country, a member of the European Union, but what beauty surrounds it… While riding the bus to the venue, we did not
MEETING WITH MARKETING STUDENTS IN A FRIENDLY, RELAXED ATMOSPHERE
On September 13, 2024, a meeting of #restless marketers of Sumy State University took place. The event was attended by marketing students of the first, second, fourth year of the bachelor’s degree, the first year of the master’s degree and teachers of the Department of Marketing (#DOM). In a friendly,
CONGRATULATIONS ON STARTING MASTER’S EDUCATION
Dear first-year master’s students! We sincerely congratulate you on the start of your master’s studies! This is a time of new opportunities, discoveries and accomplishments. This is an opportunity to gain new knowledge, develop your talents and get closer to the realization of your restless dreams. We wish you strength,
INTERNATIONAL CONFERENCE “DIGITIZATION AND SUSTAINABILITY FOR DEVELOPMENT MANAGEMENT: ECONOMIC, SOCIAL AND ENVIRONMENTAL ASPECTS”
The Department of Marketing together with the London Academy of Science and Business (Great Britain) became co-organizers of the IV International Interdisciplinary Scientific Conference “Digitalization and Sustainability for Development Management: Economic, Social and Environmental Aspects”, which took place on September 6-7, 2024. Among the speakers were representatives from Ukraine, France,
SCIENTISTS OF THE DEPARTMENT OF MARKETING AT THE INTERNATIONAL CONFERENCE IN BULGARIA
During August 18-21, 2024, the International Conference “Economy & Business 2024” was held in Burgas (Bulgaria) and met scientists from 19 countries, including representatives of the marketing department of Sumy State University. Associate professor of the department Artem ARTYUKHOVgave a report “University as a unit of the innovation cluster “education-science-business”: