News of the Department of Marketing

News

ONLINE SCIENTIFIC FESTIVAL ON “INTRODUCTION TO CARBON-FREE ECONOMY”

The lecturers of the Department of Marketing from Sumy State University successfully held the Online Scientific Festival “Introduction to Carbon-Free Economy” as part of the Jean Monnet Module “EU Carbon-free economy: best practices for Ukraine” project. The event, which was co-financed by the Erasmus+ program of the European Union, gathered participants from

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WORKSHOP ON PHOTOSHOP BASICS

The restless continue to acquire practical skills. This time, marketers (MK-21 group) within the framework of the discipline “Information systems in marketing” (teacher Yevgenia Zyabina) joined the workshop by Victoria Zarubina, marketer of “KOSHIK-MARKET” LLC, who talked about the basics of working in Photoshop and the main aspects of graphic

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WE SUPPORT THE ENVIRONMENTAL INITIATIVES OF YOUNG PEOPLE!

From April 24 to 28, a series of useful events “Eko-week” took place. What is it? This is a youth project in the eco-theme, which is organized by students of the Institute of Business, Economics and Management of the Sumy State University and is supported by the Youth Policy Department

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WE TEACH COLLEAGUES FROM VOCATIONAL AND TECHNICAL EDUCATION INSTITUTIONS

From April 18 to 24, the Center for the Development of Personnel Potential implemented the training program “Management of a vocational and technical education institution: components of success”. As part of the program, Maria Minchenko, associate professor of the department of marketing, conducted training meetings on the topic “Using marketing

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KEY TARGETS OF THE EU TRANSITION TO CLIMATE NEUTRALITY

Marketers continue to study the EU’s experience in ensuring climate-neutral development. As part of the implementation of the Jean Monet project “Carbon Free Economy: Best Practices for Ukraine” (620232-EPP-1-2020-1-UA-EPPJMO-MODULE), on April 19, 2023, bachelor students of the Department of Marketing took part in an online webinar dedicated to the main

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ORGANIZATION AND PARTICIPATION IN EXHIBITIONS: INSIGHTS AND EXPERIENCE

Today, the effectiveness of marketing communications is more important than ever… This time, second-year marketers (course”Marketing Communications”, teacher Ivanov Oleksandr) joined a webinar by an experienced specialist, Yana Selina, commercial director of “Indychka” LLC, dedicated to organizing and participating in exhibitions. There were many insights and interesting experiences regarding communication

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PRACTICE-ORIENTED TRAINING OF OUR TEACHERS

For more than 2 months, the training of teachers of the marketing department took place within the framework of the “Basic course for trainers in the field of learning and adult education”, which is based on the Curriculum GlobALE program. Studying under this program will allow teachers of the marketing

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HAPPY EASTER!

Friends, colleagues and students! Happy Easter everyone! We sincerely wish all of you and your families faith in your abilities, wisdom in making decisions and success in all your endeavors.

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SMM DAY WITH #NEVGAMOVNI

On April 13, 2023, as part of studying the discipline “SMM” (group MK-21, teacher Kryvych Yana) students joined the SMM DAY online conference. Organizers of the event: WebPromoExperts and Webpromo. Conference speakers were SEO Uklon, WebPromoExperts, Lobods, YOPTA Agency, MOZGI GROUP, TOP Clinic DENIS and other well-known brands and agencies.

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WORKING FOR OUR VICTORY

We congratulate Maria MINCHENKO on receiving a thank you for her active public position and invaluable contribution to strengthening the defense capability of the Sumy region. We are proud of our teachers, who are ready to participate in the implementation of important tasks for the safety and victory of our

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