News of the Department of Marketing

CONGRATULATIONS TO OLEH OLEFIRENKO
Happy Birthday! We wish you unstoppable inspiration, optimism, positivity and cheerfulness. Let there be many opportunities for your goals to achieve them, may your plans always have enough strength and means to implement them.

SUCCESSFUL COMPLETION OF SCIENTIFIC VIRTUAL CLASSROOM
On December 29, 2023, the joint scientific virtual class between the Stanislav Stashits University of Applied Sciences in Pila and Sumy State University ended. The program, which lasted from November 27 to December 29, 2023, brought together a total of 158 graduates of the educational program 075 Marketing of the

6 BEST CASES OF ADC*EUROPE
On December 27, a zoom session was held by members of the jury of the European competition ADCE Awards 2023. It was an event about cool Ukrainian advertising activities that impressed the international jury and received a high award. Speakers – judges of the ADCE Awards 2023 (Ilya Anufrienko, Serhiy

ZOOM SESSION FROM THE ADCE AWARDS 2023 JURY FROM UKRAINE.
On December 27, there will be an inspiring zoom session from the ADCE Awards 2023 jury from Ukraine. Members of the Art Directors Club of Ukraine ADC*UA – Ilya Anufrienko, Serhii Malik and Kostyantyn Shnyder – will share their impressions of participating in judging at the ADCE Awards 2023 European

CONGRATULATIONS ON CRISTMAS
Merry Cristmas! We wish that love and harmony always reign in your home, that small miracles happen every day, and fate gives pleasant surprises.

Lectures within the Jean Monnet Module “Healthy Economy and Policy: European Values for Ukraine”
In September-December 2023, Nataliia Letunovska conducted a series of lectures on the course “Healthy Regional Development: Best European Practices” for students of various specialties within the framework of the Jean Monnet Module “Healthy Economy and Policy: European Values for Ukraine” (HEPE4U). The lectures were interesting and valuable for students. In

DEFEND OF MASTER’S WORKS
The end of the year is the time when the results of the work are summarized… On December 18-20, 2023, irrepressible marketers held the defense of the students qualification papers of the Master’s level of full-time and part-time education. Students presented their research in an online format, demonstrating a wide

SCIENTIFIC VIRTUAL CLASSROOM GAINS MOMENTUM
The unique scientific virtual class, which connected students of the University of Applied Sciences named after Stanislav Stashits in Pila and Sumy State University, continues its work from November 27, 2023 and will last until December 29, 2023. The main topic of virtual classes is “Marketing trends: new waves and

WE VISITED FEDORIV AGENCY
Thanks to the unrestless movement of teachers and students, students had the opportunity to go to Kyiv to one of the coolest marketing agencies in Ukraine! It was a powerful and inspiring meeting that showed how marketing works in practice, using the example of well-known brands (Rozetka, Nova Poshta, Diya,

New challenges for teachers of the course «Promotion EU cohesion policy in sustainable competitiveness in the regions»
At the beginning of December, the cycle of classes on the “EU Cohesion Policy: Features of Promotion for the Formation of Sustainable Competitiveness of Regions” ended. Students of the Institute of Business, Economics, and Management and the Medical Institute of Sumy State University joined the course. The teachers of this

A training series was held on the topic: “Trading platforms in Ukraine and world experience”
On November 23 and 30, a training series for students of the “Marketing” specialty took place: “Trading platforms in Ukraine and world experience”, conducted by Anna Rosohata, Ph.D., senior lecturer of the Department of Marketing. In two parts of the training, the participants got acquainted with the available opportunities for

SCIENTIFIC VIRTUAL CLASSROOM FOR THE RESTLESS
On November 27, 2023, a joint scientific virtual class started its work, which united students of two outstanding universities – Stanislav Stashits University of Applied Sciences in Pila and Sumy State University. The program will last until December 29, 2023. The main topic of the virtual classes is “Marketing trends: