News of the Department of Marketing
JEAN MONNET PROJECT IMPLEMENTERS IN LIVERPOOL: CONTINUATION OF SCIENTIFIC COOPERATION IN FOOD BEHAVIOUR AND MARKETING
Since January 2025, participants of the project “Healthy Economy and Policy: European Values for Ukraine” Anna Rosokhata and Nataliia Letunovska have begun an internship at the University of Liverpool (UK). This internship aims to continue scientific research in collaboration with the Institute of Population Health on the issue of studying
TEACHERS OF THE DEPARTMENT OF MARKETING START INTERNSHIP AT THE UNIVERSITY OF LIVERPOOL
On January 13, 2025, Anna Rosokhata, a senior lecturer at the Department of Marketing at Sumy State University (SumDU), started her internship at the University of Liverpool (UK) as part of an academic mobility program. This significant milestone represents an opportunity for international collaboration, experience exchange, and the implementation of
REGIONAL FORUM ON TRAINING UKRAINIANS FOR BUSINESS NEEDS
Associate Professor of the Department of Marketing, Candidate of Economic Sciences, Yana KRYVYCH joined the regional forum “Training of Specialists in Vocational Education Centers of the State Employment Service: Training Ukrainians for Business Needs”, which was held on January 16, 2025 in the village of Khoruzhivka, Romensky District, Sumy Region.
VICTORY OF THE PROJECT TEAM ON RESTORATION OF UKRAINE’S ECONOMIC AND HUMAN POTENTIAL
The project team “Institutional and Functional Adaptation of the Public Health System to Ensure the Post-War Recovery of Ukraine’s Economy and Human Potential” has been awarded funding from the Ministry of Education and Science of Ukraine for the 2025–2027 implementation period. Nataliia Letunovska, an Associate Professor in the Department of Marketing, is
JEAN MONNET PROJECT TEAM MEMBER JOINS NEW PROJECT ON ADAPTATION OF UKRAINE’S PUBLIC HEALTH SYSTEM
At the end of December 2024, it became known that the project team “Institutional and Functional Adaptation of the Public Health System to Ensure Post-War Restoration of Ukraine’s Economic and Human Potential” received funding for its implementation during 2025-2027. The team includes Nataliia Letunrovska, a member of the Jean Monnet
Internship in Prague: International Collaboration for Sustainable Development within the Jean Monnet Project
Anna Rosokhata, Associate Professor of the Department of Marketing at Sumy State University and a member of the Jean Monnet project team, successfully completed a week-long internship at the Czech University of Life Sciences Prague (CZU). The internship took place at the Faculty of Tropical AgriSciences and focused on sustainable
FUTURE STARS – MASTER’S THESIS DEFENSE
During December 10-20, the defense of master’s theses of marketing specialists took place. Students demonstrated deep knowledge of the theoretical foundations of marketing and the ability to apply them in practice. Among the most interesting topics presented at the defense, we can note those dedicated to the use of neuromarketing
EXCELLENT ACCREDITATION OF THE PROGRAM “MARKETING” (PHD LEVEL)
In the autumn, 2024, the accreditation of the educational and scientific program “Marketing” for PhD preparing was held at the Department of Marketing of Sumy State University. According to the results of a detailed examination conducted by the National Agency for Quality Assurance in Higher Education, the program received the highest rating – “excellently”.
REPORT ON INTERSHIP IN THE USA UNDER THE FULBRIGHT VISISTING SCHOLAR PROGRAM
On December 16, Associate Professor of the Department of Marketing Nataliia LETUNOVSKA presented a report on the results of her internship at the Pennsylvania State University at the School of Hospitality Management (State College, U.S.) under the Fulbright Program. During the report, she shared information about the areas in which the scientific schools of
BEGINNING INTERSHIP AT THE CZECH UNIVERSITY OF LIFE SCIENCES
On December 16, 2024, Senior Lecturer of the Department of Marketing, Anna ROSOKHATA, began a one-week internship at the Czech University of Life Sciences Prague (CZU). The internship will last until December 20, 2024, and is conducted as part of the Czech Development Agency’s project, “Strengthening AgriSciences in Ukraine: AgriSci-UA.”
SUMY STATE UNIVERSITY SIGNED A MEMORANDUM ON COOPERATION WITH THE KAZAKHSTAN NATIONAL AGRICULTURAL RESEARCH UNIVERSITY!
The Department of Marketing of Sumy State University continues to actively strengthen its international positions! Recently, the university took a significant step in expanding international cooperation by signing a Memorandum of Cooperation with the Kazakh National Agrarian Research University (Kazakhstan). This event is an important stage for the development of international cooperation in
PRACTICAL EXPERIENCE IN USING EEG TECHNOLOGY IN NEUROSCIENCE
On December 4, an online lecture was held by an experienced neuroscientist from the University of Liverpool, Alexis Makin. He shared his practical experience of using electroencephalography (EEG) in neuroscientific research. During the event, Alexis Makin presented several key studies devoted to the study of neural mechanisms underlying the processing