News of the Department of Marketing
Expanding horizons: dissemination of project results at an international conference
During August 18-21, 2024, the international conference “Economy & Business 2024” was held in Burgas (Bulgaria), which brought together scientists from 19 countries, including the project leader Liudmyla Saher. The conference presented a study of global economic challenges and opportunities, innovations and technologies, entrepreneurship and new business models, and issues
The online course “Healthy Economy: European Values for Ukraine” is already available
We are glad to announce that now everyone has the opportunity not only to familiarize themselves with the main principles of EU cohesion policy, issues of healthy regional development, and the role of enterprises and industry in creating a healthy economic environment, but also to deepen their knowledge and acquire
PARTICIPATION IN A SUMMER SCHOOL IN MACHINE LEARNING AND DATA SCIENCE
At the beginning of August, Associate Professor of the Department of Marketing Nataliia LETUNOVSKA took part in the Lviv Data Science Summer School at the Faculty of Applied Sciences of the Ukrainian Catholic University. The purpose of this school is to provide opportunities for Ukrainian researchers to communicate with experts
Textbook’s issuance: another step on the way to the implementation of the project
We are happy to announce the release of the educational manual “Healthy Economy: European Values for Ukraine”. The textbook discusses the theoretical issues of healthy regional development, the features of forming sustainable communities, the role of enterprises and industry in creating a healthy economic environment, the implementation of the cohesion policy,
GRADUATION OF MARKETING BACHELORS 2024
On July 20, 2024, the graduation ceremony of bachelor marketers took place. Almost all four years of study were spent online due to the pandemic and the full-scale invasion of the russian rederation. However, this year there were the most graduates with red diplomas. We are proud of your achievements.We
WIN IN ALL-UKRAINIAN DIPLOMA COMPETITION
On June 27, 2024, the results of the All-Ukrainian competition for qualification works in the “Marketing” specialty, based on the Khmelnytskyi Cooperative Trade and Economic Institute, were announced. This year, a graduate of the “Marketing” specialty, Anastasiia BRECHKA, received a prize and a diploma with a III degree at the
ESC VOLONTEERING OF 1ST YEAR STUDENT
“Recently I finished my first esc volunteering. What we did was teach lessons in schools, organize quizzes, games and a bunch of other activities. Unexpectedly, I fell in love with working with children, even though it seemed very difficult at the beginning. Another nice part of the project is the
Winning in the diploma competition under the leadership of a member of the Jean Monnet project team: about healthy sweets and more
Not only members of the project team are working on solving scientific and practical problems in healthy development, but this year Anastasiia BRECHKA, a graduate of the “Marketing” specialty, whose diploma project is under the supervision of Doctor of Economics Nataliia LETUNOVSKA concerned the marketing strategy of business development in
DEFENSE GRADUATE THESIS OF BACHELOR STUDENTS
On June 18–26, 2024, the graduate thesis defenses of bachelor students took place at the Department of Marketing. They were held in a mixed format: online and live (June 18 and 25). It was a great opportunity to see each other, talk and enjoy these moments. By the way, this
CONGRATULATIONS TO NATALIA LETUNOVSKA
Happy Birthday! May every day be filled with joy, with smiles and wonderful emotions! Let dreams and wishes multiply and come true! Good mood, enthusiasm, creative flights, powerful achievements!
Digital tools of marketing communications of business representatives of the “healthy” sphere: cases of Ukraine
It’s nice when the students and the lecturer are on the same wavelength 😊 This was also the case with the homework of students in Marketing when, as part of a practical case study on the analysis of digital tools of modern business representatives in Ukraine, they overwhelmingly chose for
DEFENSE OF PRE-GRADUATE PRACTICE REPORTS
On June 6-7, 2024, the defense of pre-diploma practice reports took place. Marketing students of the 4th year presented their achievements during pre-diploma practice at enterprises of various industries: producer of varnish and paint materials LTD “Polysan”; chain of pet stores “Master Zoo”; textile factory “SumyKamvol”; manufacturer of sanitary ware LTD “ADAMANT