News of the Department of Marketing
INNOVATION, SOCIAL AND ECONOMIC CHALLENGE
On June 6, 2024, the International scientific online conference “Innovation, Social and Economic Challenges” was held. Its participants were students and graduate students of the Department of Marketing. The organizer of the conference is the Department of Marketing of Sumy State University. A number of topical issues were discussed during
SUCCESSFUL REPORT OF MARKETING PHD-STUDENTS
On June 6, 2024, the report of graduate students of the “Marketing” specialty of the first year of study was passed.Winners demonstrated their first scientific achievements. Reports were presented by graduate students: Serhii PIMONENKO (dissertation topic “Formation of digital marketing strategy of IT enterprises”, supervisor – Ph.D., Prof. Ya. Poltsyn)
NEW ACHIEVEMENTS OF PHD STUDENT!
PhD student of the 075 Marketing educational program,Serhiy PIMONENKO, received a grant to participate in the international NOGUA 2024 meeting, which took place from June 3 to 6 in Lviv! This meeting brought together experts from around the world to discuss the most important issues in the field of telecommunications.
ANASTASIA BUDYONNA ABOUT PARTICIPATION IN THE YOUTH EXCHANGE IN VILNIUS
From May 20 to 28, 2024, second-year marketing student Anastasia BUDIONNA took part in the “Minimalist living project” youth exchange in Vilnius (Lithuania). The project aims to promote a minimalist approach as an alternative solution to shopping addiction and thus reduce unnecessary purchases. Participants from 6 countries: Ukraine, Bulgaria, Turkey,
FOR AN INTERNSHIP TO THE USA UNDER THE FULBRIGHT VISITING SCHOLAR PROGRAM
Nataliia Letunovska, associate professor of the Department of Marketing, received a grant from the Fulbright Academic Exchange Program for a research internship at Pennsylvania State University (USA) in the fall of 2024. This program aims to exchange specialists between Ukraine and the United States of America and to develop science
“Being the leader of own life”: successful completion of PROactive week by Alina Poznanska
On May 28, 2024, the final event was held as part of the implementation of PROactive Week “Marketing and promotion for a healthy economy” as a part of the Jean Monet project “Health Economy and Policy: European Values for Ukraine.” This time, Alina Poznanska – director of the coordination center
CONGRATULATIONS TO TETYANA PIMONENKO!
Happy Birthday! May fortune always smile, and the tailwind is only blowing! May all your unstoppable plans, dreams and desires come true! And every new day gives a great mood and inspires success in all matters!
UPGRADE YOUR NEIGHBOURHOOD BRAND YOUR TOWN
Anna Korzh, a student-marketer Academic and Research Institute of Business, Economics and Management Sumy State University, spent a month doing a volunteer internship in Greece, in the city of Komotini. Anna: “To begin with, I want to say that this is my first volunteer experience abroad. I consider this a
Development of a healthy personality through education, communications, marketing, and business
On May 24, 2024, another event was held to implement the PROactive week of the Jean Monet project “Health Economy and Policy: European Values for Ukraine.” Today, the participants joined the round table “Healthy personality development: values, marketing and promotion” with the participation of experienced speakers: Hanna Shvindina – Doctor
An inspiring example of the city and the social initiatives of its residents: the start of the Jean Monnet active week “Marketing and promotion for a healthy economy”
On May 21, 2024, the participants of the Proactive week of the Jean Monnet project “Healthy Economy and Policy: European Values for Ukraine” had the opportunity to see a vivid and meaningful presentation by Olha Skrypnyk, Deputy Director of “Sumy Promotion Agency“. Olha told us about what attracts citizens to the
ANTI-DISCRIMINATION IN ADVERTISING: IMPLEMENTATION IN THE EDUCATIONAL PROCESS
Associate Professor of the Department of Marketing Yana KRYVYCH took part in the seminar of marketing and advertising teachers “Implementation of the topic of combating discrimination in advertising in the educational process of educational institutions”, which took place on May 17-19, 2024. The organizers of the event were the Industrial
Start of PROactive week 2024
We invite you to participate in the PROactive week, which will take place within the framework of the Jean Monnet Module project “Healthy Economy and Policy: European Values for Ukraine” (101047530). The theme: “Marketing and promotion for a healthy economy.” You are waiting for: May 21, 2024, 10:00 a.m. –