Oleksii LYULYOV and Tetyana PIMONENKO represented Sumy State University at the BENI Conference 2025, organized by Rey Juan Carlos University (Madrid, Spain), which brought together researchers from all over the world.
👨🏫 Oleksii Lyulyov chaired a conference session where the latest research in the fields of entrepreneurship, digitalization, and innovation was discussed.
👩🔬 Tetyana Pimonenko participated as a keynote speaker, presenting a study on emotional responses to artificial intelligence, conducted in the state-of-the-art neuromarketing Behaviour Lab using iMotions, Shimmer GSR, and face detection technologies.
💡 We are sincerely grateful to José Ramón Saura, International PhD (Rey Juan Carlos University), for the invitation and the opportunity to present our results on such a prestigious international platform.
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