The Restless continue to implement Jean Mon’s project “Carbo Free Economy: The Best Practices for Ukraine” (620232-EPP-1-2020-1-UA-EPPJMO-MODULE). On April 6, 2023, postgraduate students of the Department of Marketing and the Department of Financial Technologies and Entrepreneurship attended a lecture-discussion dedicated to the effects of climate change and the prerequisites to

Recently, our students (gr. MK-21), within the scope of studying the discipline of SMM (teacher Yana KRYVICH) joined a webinar, where they sought an answer to the question of whether artificial intelligence can replace SMM specialists⁉️   What they talked about: – Social networks now and artificial intelligence. How algorithms

On April 2, the Department of Marketing held a marketing quiz in the Congress Center of Sumy State University, in which more than 100 participants (12 teams of schoolchildren and college students) took part. Each team was formed randomly, which made it possible to get to know each other, find

The Restless continue to study the experience of professionals. This time, marketers (MK.m-21 group) within the discipline “Brand Management” (teacher Olena Chygryn) joined the webinar by Maria Sydorenko, an expert, and owner of the SMM cooperative, who spoke about the peculiarities of domestic brands entering the international market. The key

The Department of Marketing of Sumy State University together with the “GRAY!” smart recreation platform invites you to a special quiz for 10th-11th grade students and college students. A game for those who like to guess riddles and spend the weekend actively. There will be no questions about Kotlier’s theories

On March 24, 2023, as part of studying the discipline “SMM” (gr. MK-21, teacher Kryvych Yana) joined the online workshop on digital marketing: setting up targeted advertising on Facebook and Instagram Speaker: Olga Panteleeva is the marketing director at DAN.IT Education. During the workshop, they analyzed: what types of advertising

According to the results of the rating of the structural units of Sumy State University for 2022 – the Institute of Business, Economics and Management of Sumy State University is the first among institutes and faculties! For the 3rd year in a row, the Department of Marketing has demonstrated the

As always, our students want to learn from the best, and this time, on March 16, they attended an online lecture on the topic: “Optimization of B2B marketing through customer training programs: best practices from the world’s leading technology companies.” This event was organized by the EBA Management Development Centre,

Neural networks are taking the world by storm… and so are marketers. So we decided to talk about useful artificial intelligence products for you. Image: 1. https://openai.com/dall-e-2/ (creation of realistic images in given styles); 2. https://www.artbreeder.com/ (generation of images in large quantities and sorting by folders); 3. https://runwayml.com/ (video editing and

On March 9, 2023, students of the discipline “Marketing pricing” (gr. MK-11, MK-11-2, teacher Khomenko Liliya) joined the online seminar “How to inspire customers to buy more, faster and more often” Speaker: Oleksandr Ryabikin, Co-founder of Genius Marketing Organizers: Genius Space. During the seminar, we learned about: • “hacks” of

Taras Shevchenko is one of the most famous and outstanding Ukrainian writers, artists and public figures. His works have great historical and cultural significance for every Ukrainian and for world literature. It is interesting that the modern image of Taras began to be used in posters, murals and even graffiti.