News of the Department of Marketing
REVIEW OF INTERESTING CASES WITH EXPERIENCED PRACTICE
March 7, 2023 students within the scope of studying the discipline “Email marketing” (gr. ЕН-03/1мк, ЕН-03/3мк-1, ЕН-92/2мк, ЕН-92/5мк-0, МК-01, Evgenia Ziabina) joined the online seminar “10+ effective examples of email marketing in e-commerce”. Expert: Natalia Ustymenko — Head of Direct Marketing at eSputnik. Organizer: WebPromoExperts. The seminar considered: – Features of electronic marketing
EXPANDING THE HORIZONS OF KNOWLEDGE IN EMAIL MARKETING
March 02, 2023 marketing students within the scope of studying the discipline “Email Marketing” (gr. ЕН-03/1мк, ЕН-03/3мк-1, ЕН-92/2мк, ЕН-92/5мк-0, МК-01, teacher Evgenia Ziabina) joined the webinar “Gamification in email marketing”. Expert: Alina Pshenichnikova, Email marketer of Netpeak Agency. Hosted by SendPulse. The webinar discussed: – What is gamification in letters
MARKETERS DIVE INTO THE WORLD OF BUSINESS CONSULTING
We are ending the winter of 2023 with a long-awaited and special meeting with the head of the consulting company “Global Consulting and Development”, a person with more than 20 years of experience in commercial activity and management services, Oleh Dalechyn. The online lecture, which took place on February 27
FEATURES OF INTERNET PROMOTION IN THE MEDICAL FIELD TODAY
On February 28, 2023, students within the discipline “Marketing and Communication of Medical and Social Institutions” (gr. GR-001, GR-001-1, teacher Liliya Khomenko) joined the online webinar “How a medical business can attract customers from the Internet. Today’s realities”. Speaker: Ihor Volovy, CEO & Co-founder of the Internet marketing agency “Elit-Web”.
MARKETERS DON’T MISS AN OPPORTUNITY TO CATCH THE WAVE OF CHANGE
On February 23, 2023, restless students studying the discipline “SMM” (MK-21, teacher Kryvych Yana) joined the online webinar “How to get clients from YouTube, TikTok, Instagram on autopilot using neural networks.” Expert: Vʼyacheslav Yurenko, Founder 4Limes, Global Remote Staff Hosted by SendPulse During the webinar, we considered: ⚡️How short
WHAT ABOUT SUMMER PLANS?
University of Liverpool online summer school for Sumy State University. Categories of participants: students, postgraduates, teachers with a high level of English proficiency. Module 1: “Fake news, Fake Science and Critical Thinking, what should I believe?”, 15 ECTS credits. Dates: 12.06.-30.06.2023 Module 2: “Sustainable Development Goals (SDGs), global challenges, local
STUDENTS EXPLORE NEW EMAIL MARKETING TRENDS
February 21, 2023 restless students within the scope of studying the discipline “Email marketing” (gr. Yevheniia Ziabina) joined the online conference “Email Marketing 2023”. Speakers: Alina Dykuha (Head of Digital Marketing SendPulse); Anna Melnychuk (SendPulse Brand Ambassador); Halyna Panasiuk (CRM manager travel startup Voyagu); Alisa Kyrychok (Founder of EmailConsulting.top agency);
MEMBER OF THE JEAN MONNET PROJECT TEAM “HEALTHY ECONOMY AND POLICY: VALUES FOR UKRAINE” ATTENDED HEALTH TRAINING FOR UKRAINIANS
The winter of 2023 ended for project team member Nataliia Letunovska with extraordinary and exciting training as part of the international project “Ukraine without chronic pain”, organized by the Integrative Laboratory iPanLAB of Haifa University (Israel) and the DoctorThinking educational platform (Ukraine). On February 26, the speakers Dr. Pavlo Goldshtein
FALL SEMESTER AT THE UNIVERSITY OF LIVERPOOL
Hello fall semester 2023-2024 academic year. As part of the cooperation of Sumy State University with the University of Liverpool (Great Britain), agreements have been reached regarding the education of Sumy State University students on the basis of the University of Liverpool during the semester. The category of participants is
IMPLEMENTATION OF THE PROJECT IN SMALL GROUPS
In February 2023, For more in-depth and effective work and the project’s success, the project realizators implemented the project ideas for students and young people across works in small groups at the seminars, where the participants immediately spoke and expressed their thoughts. Dissemination of project ideas was reflected on February
LECTURER OF THE DOM JOINED THE UKRAINIAN-ISRAELI PROJECT IN PUBLIC HEALTH
In February 2023, Associate Professor of the Department of Marketing Nataliia Letunovska became a member of the team of the international project “Ukraine without chronic pain” (room.doctorthinking.org/rozum), whose task is to alleviate the condition of people with chronic pain, because, against the background of the war, the share of such
SUCCESSFUL IMPLEMENTATION OF AN INTERNATIONAL PROJECT
With the credible support of #V4 partners, the irrepressibles of the department of marketing successfully implemented a grant project “Carbon-free economy: the best practices between the V4 and Ukraine” co-financed by the Governments of Czechia, Hungary, Poland, and Slovakia through Visegrad Grants from International Visegrad Fund. In the project framework,