News of the Department of Marketing

RESTLESS MARKETOLOGISTS RECEIVED AWARDS FROM STUDENTS
Restless marketers received an award from students in the university competition “The best teacher through the eyes of students” in 2021. According to the results of assessing the quality of the organization of educational activities in the study of academic disciplines was awarded a diploma of I degree Maria MINCHENKO

CONGRATULATIONS TO THE SMART AND CHARMING !!!
Marketing students Kateryna Demchuk and Anastasia Nazarenko received personal scholarships from the Verkhovna Rada of Ukraine ? Sincere congratulations to our girls, keep it up ✌️?

CONGRATULATIONS TO THE BEST TEACHERS!
According to the results of the competition “The best scientific and pedagogical workers of SSU” in 2020-2021 the head of the department of marketing Lyulyov Alexey received a diploma of the first degree, and associate professor of the department Artyukhov Artem – a diploma of the second degree. Congratulations colleagues!

DIGITAL MARKETING TOOLS: INSIGHT FROM PROFESSIONALS
Traditionally, on Thursday, marketers talk to professional practitioners. As part of the implementation of a practice-oriented approach to learning for the second (discipline “Marketing Advanced”, teacher Tatiana Pimonenko), third (discipline Marketing Research: Quantitative methods, teacher Lyulyov Alexei) and fourth (discipline “Creating innovative projects”, teacher Rosokhata Anna ) courses and graduate

THOUGHT LEADERS or TRENDSETTERS
In the field of marketing, the word “trendsetter” is not uncommon, but what does it mean? A trendsetter is a person who is the first to find new products and share their impressions with an audience that listens to their opinions. Such leaders can be businessmen, young mothers, bloggers, “stars”,

THE WELL-DONE FIRST ONLINE SCIENTIFIC FESTIVAL
On December 6-9, 2021 ? the Department of Marketing, under the unstinting support of our #V4 partners ? realized the first Online Scientific Festival “The Carbon-Free Economy under the EU View” ? of the Visegrad+ Grant project «Carbon-free economy: the best practices between the V4 and Ukraine». The project mentors

CONGRATULATIONS ON A STRONG VICTORY!
Another victory of the relentless in competition of scientific developments from the National Research Fund of Ukraine ❗️❗️❗️ Scientific project of Tatiana Pimonenko, PhD, won the competition ? ? Topic of the future study “Modeling and foresighting of economic, behavioural and institutional patterns of carbon-neutral development to ensure energy security

BEST PRACTICES FOR CREATING CUSTOMER JOURNEY MAP
Marketers continue to communicate with experienced practitioners. Implementing a practice-oriented approach in teaching for the second (discipline “Marketing Advanced”, teacher Tetyana Pimonenko) and third year (discipline “Marketing Research: Quantitative methods”, teacher Lyulyov Alexei) and graduate students of Marketing Maxim Shmatko, Head of Internet Marketing Ltd. Polisan “shared insights on creating

SUSTAINABLE DEVELOPMENT – INVESTMENT IN GREEN ENERGY
The Department of Marketing continues to implement a virtual science class for graduate students. December 7, 2021, Tetyana Pimonenko held an online lecture for restless students and graduate students on “Sustainability development – investment in green energy”. Students actively participated in the discussion on defining the role of marketing in

MARKETING PRICING: USEFUL INSIGHTS FROM PROFESSIONALS
A new day, new seminars from practising marketers. On December 2, 2021, as part of a practice-oriented approach, Vitaliy Pantileev, Deputy Director of Marketing and Sales Polisan, told second-year students (Marketing Advanced, teacher Tetyana Pimonenko), third-year students (Marketing Research: Quantitative methods), teacher Lyulyov Oleksiy) and graduate students of the Department

ECONOMIC GROWTH AND COMPETITIVENESS
Marketers continue to implement Jean Monnet’s project “Carbon Neutral Economy: Best Practices for Ukraine” (620232-EPP-1-2020-1-UA-EPPJMO-MODULE) December 2, 2021, Tetyana Pimonenko and Yana Us gave an online lecture for masters and PhD students majoring in “Marketing”. The meeting was dedicated to the peculiarities of the implementation of the European investment plan-2021-2027.

LECTURE-DISCUSSION FOR POSTGRADUATE STUDENTS WITHIN THE VIRTUAL SCIENTIFIC CLASS
The second week of the implementation of the virtual science class for graduate students began with a lecture-discussion on “Human capital as a factor of economic development” The topic of this lesson caused a great resonance ? During the lesson: Postgraduate students passionately discussed the impact of migration processes on