News of the Department of Marketing
CONGRATULATIONS TO ALEKSY KWILINSKI
Happy Birthday! May everything be successful and dreams come true! Let the source of all kinds of gains be filled, and fate smiles with new unstoppable accomplishments!
MARKETING FOR THE PROMOTION OF A HEALTHY LIFESTYLE AMONG YOUTH
On November 23, we had an exciting event timed to the International No Smoking Day. Nataliia LETUNOVSKA, Associate Professor of the Department of Marketing, conducted the lecture with students of Konotop Industrial and Pedagogical College of Sumy State University (Konotop). The lecture was devoted to the use of marketing tools
The features of using marketing in issues of a healthy lifestyle
On November 23, 2023, Nataliia Letunovska conducted a lecture for the students of Konotop Industrial and Pedagogical College of Sumy State University (Konotop) about the use of marketing tools to promote a healthy lifestyle among the population of Ukraine (in the framework of the international educational project of the Jean
HOW THE SUMDU BRAND IS FORMED
On November 22, a practice-oriented event was held for 1-2 year marketing students. The topic of the meeting: “Does the university need a brand: let’s think together on the example of Sumy State University.” Speaker: Maryna Osyukhina, head of the Media Center of Sumy State University. They talked about the
MODERN PRACTICES OF MARKETING ACTIVITIES MANAGEMENT
Acquiring practical skills is impossible without studying the modern practices of enterprises in various economic sectors. On November 20, 2023, as part of the disciplines “Marketing Advanced” (teacher Tetyana PIMONENKO) and “Blogging and Influencer Marketing” (teacher Liliya KHOMENKO), a practical session was held for second- and fourth-year marketers at the
Marketing technologies in the field of health advocacy and anti-smoking social movement
This Monday, Nataliia Letunovska, Associate Professor of the Department of Marketing, as part of implementing the Jean Monet project, conducted the lecture, which was timed to the World No Tobacco Day. The main issues discussed during the lecture were the harm to the human body from the use of tobacco
DOES THE UNIVERSITY NEED A BRAND
We invite you to join the discussion on the topic: “Does the university need a brand: let’s think together on the example of Sumy State University”. The event will take place on November 22 from 2:00 p.m. in an offline format. Speaker: Maryna Osyukhina, head of the Media Center of
THE BEST STUDENT HAS BEEN REVEALED
The best student has been revealed… The winner of the competition “Best Student of Sumy State University in 2023” became Kateryna SHEVCHENKO, a student of Academic and Research Institute of Business, Economics and Management. Congratulations to the winner!
CONGRATULATIONS ON INTERNATIONAL STUDENT’S DAY
Congratulations on International Student Day! Let the university years become for you a time not only of study, but also amazing discoveries, interesting meetings and joyful moments. We wish you great aspirations and unbridled enthusiasm!
DIVING INTO THE MODERN ADVERTISING MARKET
On November 16, 2023, within the discipline of Marketing Advanced (teacher Tetiana PIMONENKO), Basics of Marketing Activity (teacher Liliya KHOMENKO), students of 1-4 years attended an interesting lecture-discussion on the topic “Modern trends in marketing”. The speaker of the event – Volodymyr Rudyka, the founder and CEO of the “RG
Investigating opportunities for crowdfunding for environmentally and socially oriented goods/services and for the promotion of healthy behavior
Anna Rosohata, a senior lecturer at the Department of Marketing, conducted a practice-oriented event – a workshop for course participants on the topic “Crowdfunding of a social and environmental direction: global experience and opportunities for Ukraine.” At the event, successful cases of European representatives and opportunities for Ukrainians in the
“Healthy behavior and motivation of consumers: EU and Ukraine” course lectures were held
Senior lecturer of the Marketing Department, Candidate of Economic Sciences Anna Rosohata conducted several lectures from the cycle of the course “Healthy behavior and motivation of consumers: EU and Ukraine” for students of the marketing specialty of the 3rd year of study. The lectures were interactive using modern data presentation