News of the Department of Marketing

News

DIGITAL TECHNOLOGIES TO HELP BUSINESS

On October 9, marketing masters (Mk.m-11) as part of studying the discipline “Strategic Marketing Management” (teacher Olena Chygrin) attended a three-day intensive from Genius Spase, dedicated to launching, entering the market and scaling any business via the Internet . During the online intensive, they learned about:  Which strategies will be

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News

SUCCESSFUL CASES FROM WEBPROMO

We continue to learn from successful experiences. This time, the restless joined the case study regarding the formation and updating of digital trading platforms. Ivan Yeremenko, the SEO specialist at the effective Internet marketing agency Webpromo, shared successful SEO practices. Using the example of online stores, we considered the reasons

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HEPE

CLUSTERING CONSUMERS OF HEALTHY PRODUCTS AND PREDICTING THEIR BEHAVIOR

The implementation of Jean Monnet’s project “Healthy Economy and Policy: Europe Values ​​for Ukraine” covers an overview of a wide range of applied analysis tools. This week, Nataliia Letunovska conducted an online lecture for students of marketing. In particular, she shared her research with Project Manager Saher Liudmyla on determining

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News

NEW TRENDS OF DIGITALIZATION AND SUSTAINABLE DEVELOPMENT

#Restless took part in the international interdisciplinary scientific conference “Digitalization and Sustainability for Development Management (DSDM-2022): Economic, Social and Environmental Aspects” organized by the Kazakh National University (Top-400 QS). The event was held in an online-offline format, on which was attended by representatives of the university community from Kazakhstan, Great

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News

CONGRATULATIONS ON RECEIVING THE CERTIFICATES!

Marketing students Tetyana Vasylyna, Darya Lytvynenko, Anastasia Nazarenko, Anastasia Ponomarenko, and Victoria Haag, as part of the implementation of the project of the Ukrainian Marketing Association on the professional certification of education seekers, received official confirmation of their professional skills in using specialized software for analyzing statistical data IBM SPSS

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News

ABOUT MARKETING STRATEGIES FROM THE FIRST HANDS

The restless joined professional experience from Andrii Fedoriv, founder of Fedoriv Agency. They talked about marketing strategies, successful cases of their creation and implementation, and the main steps of their construction. The whole meeting contained many catchphrases that w wanted to write down….    “Your idea must be dramatically better…”

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News

LIMITLESS POSSIBILITIES OF THE RESTLESS

In addition to traditional studies at their native university, the restless have a huge number of opportunities to try their hand at studying abroad. The USA, Great Britain, Spain, Italy, Germany, Poland and many other countries are open to studying under the academic mobility programs of students. And here #restless

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News

CREATIVITY IS OUR CREDO!

Restless teachers and students of the Department of Marketing are actively implementing various social projects. One of them is the student social project “No smoking!”, dedicated to the fight against smoking.  For several months in a row, students collected various ideas for the project and organized an exhibition of photographs

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News

The academic year has ended… Time to summarise…

First-year students studying the discipline “Social Media Marketing” took various courses and training to deepen their knowledge, both in the field of SMM in general and in narrower issues of the industry. Restless first-year students completed their studies in the following courses: ✅”Internet Marketing” from CAMPSTER ✅”Use Canva to Create

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News

PARTICIPATION IN A NEW SCIENTIFIC PROJECT

Restless graduate student Yana Us joined the cohort of progressive scientists of the Kaunas University of Technology who won a grant from the Research Council of Lithuania under the leadership of Neringa Gerulaitiene. As part of the research project, Yana will work on the research of health care sector management,

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News

DOM is home…

You always want to return to it Of course, this year we could not hold graduation parties for students in full… And the reasons here are completely clear… But we could not meet at the end of the school year… Unstoppable people celebrated graduation in a circle of friends. Received

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