News of the Department of Marketing

HEPE

Dissemination of the project at the International Interdisciplinary Scientific Conference “UK-Ukraine Research Twinning Showcase and Networking”

On March 26-17, 2024, the initiator of the project, Jeanne Monet, took part in the International Interdisciplinary Scientific Conference “UK-Ukraine Research Twinning Showcase and Networking”, which was held at the University of Liverpool (Great Britain). This conference was aimed at: – encouraging British partners to interact with Ukrainian scientists more

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HOW TO BUILD A STRONG COMPANY BRAND

On March 19, marketing students of the second year of the bachelor’s degree in the framework of the disciplines “Public Relations” and “Marketing Communications-2” (teachers Lilia KHOMENKO and Oleksandr IVANOV) attended a master class on the topic “How to build a strong company brand to increase its profitability.” The speaker

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UNFORGETTABLE EXPERIENCES FROM “E-MPOWER: SHAPING DIGITAL CITIZENS”

As a part of the “ERASMUS+” program, 2nd-year students Anna KORZH and Anastasia BUDYONNA took part in the youth exchange “E-mpower: Shaping Digital Citizens” in Arnhem (Netherlands) from February 24 to March 2, 2024. Representatives of 7 countries participated in the project: Ukraine, Turkey, Azerbaijan, the Netherlands, Hungary, Bulgaria, Poland.

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10 LIFE LESSONS ABOUT MARKETING

Today, our unrestless marketing students of the 1st-3rd years within the disciplines “SMM”, “Marketing pricing”, “STP-marketing” and “Business Planning” (teachers Yana KRYVYCH, Liliya KHOMENKO, Mariya MINCHENKO, Nataliya LETUNOVSKA) will talk with the director of the sports club PAPA GYM, marketer Daria Stetsenko. During the meeting, Daria shared her own secrets

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NEW HORIZONS FOR SCIENTIFIC RESEARCH

On March 11, 2024, PostDoc student of the Department of Marketing, PhD, senior lecturer, Anna ROSOKHATA, started a research internship at the University of Liverpool (United Kingdom). The internship will continue 3 weeks, and its main goal is to learn British colleague’s experience in marketing in order to comply with

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BUILDING A PERSONAL BRAND: ONLINE INTENSIVE

Restless masters joined the modern experience of creating a personal brand. Expert Sasha Dmytrieva, CEO of the SUNSHINE production agency, author of the video course “Personal Brand: From A to the First $1,000” offered a three-day intensive on the intricacies of building a personal brand. The online webinar discussed the

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CLIMATE CHANGE ECONOMICS: EXPERIENCE FROM THE LEADING SCIENTISTS

The restless joined a new international project from the CERGE-EI Foundation (Prague, Czech Republic), within which students began to study the discipline “Climate Change Economics” in English. The course is accompanied by the professor of the Department of Marketing, Olena CHYGRYN, from Sumy University. Lectures by Dr. Sylvester van Koten

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HEPE

Dissemination of project results at the international level

On March 1, 2024, a member of the Jean Monnet “Healthy Economy and Policy: European Values for Ukraine” module implementation team, Nataliia LETUNOVSKA, joined the reporting meeting organized as part of the work of the Food Decisions Research Laboratory, School of Hospitality Management, Penn State University (Pennsylvania, USA), the purpose

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