News of the Department of Marketing

Review of the scientific articles in rating journals in health thematic
In 2023-2024, a member of the team of Jean Monnet Module “Healthy economy and policy: Values for Ukraine” Doctor of Economics Nataliia Letunovska took an active part in the reviewing process of the papers submitted to the MDPI publishing house. It is the biggest publisher of the journal, and it

FESTIVAL OF STUDENT INITIATIVES “STUDENTS FOR A GREEN CAMPUS”
We invite you to participate in the festival of student initiatives “Students for a green campus”. If you have ideas on how to make the university campus environmentally friendly – we are waiting for you! When? April 26, 2024 Where? online platform Google Meet. Fill out the questionnaire at the

NEW EXPERIENCE IN A MARKETING AGENCY AND COMMUNICATION WITH A BUSINESS REPRESENTATIVE
Communication with an experienced entrepreneur is an interesting and new field to explore. Restless marketers talked with the representative of the Sumy business, presented the results of their research on the market of security systems and discussed ways of further cooperation between the business representative and the marketing agency. On

Dissemination of the project at the International Interdisciplinary Scientific Conference “UK-Ukraine Research Twinning Showcase and Networking”
On March 26-17, 2024, the initiator of the project, Jeanne Monet, took part in the International Interdisciplinary Scientific Conference “UK-Ukraine Research Twinning Showcase and Networking”, which was held at the University of Liverpool (Great Britain). This conference was aimed at: – encouraging British partners to interact with Ukrainian scientists more

CONGRATULATION TO YEVHENIIA ZIABINA
Happy Birthday! We wish you great well-being, great mood, constant happiness, right world around and many opportunities for success in it!

HOW TO BUILD A STRONG COMPANY BRAND
On March 19, marketing students of the second year of the bachelor’s degree in the framework of the disciplines “Public Relations” and “Marketing Communications-2” (teachers Lilia KHOMENKO and Oleksandr IVANOV) attended a master class on the topic “How to build a strong company brand to increase its profitability.” The speaker

UNFORGETTABLE EXPERIENCES FROM “E-MPOWER: SHAPING DIGITAL CITIZENS”
As a part of the “ERASMUS+” program, 2nd-year students Anna KORZH and Anastasia BUDYONNA took part in the youth exchange “E-mpower: Shaping Digital Citizens” in Arnhem (Netherlands) from February 24 to March 2, 2024. Representatives of 7 countries participated in the project: Ukraine, Turkey, Azerbaijan, the Netherlands, Hungary, Bulgaria, Poland.

10 LIFE LESSONS ABOUT MARKETING
Today, our unrestless marketing students of the 1st-3rd years within the disciplines “SMM”, “Marketing pricing”, “STP-marketing” and “Business Planning” (teachers Yana KRYVYCH, Liliya KHOMENKO, Mariya MINCHENKO, Nataliya LETUNOVSKA) will talk with the director of the sports club PAPA GYM, marketer Daria Stetsenko. During the meeting, Daria shared her own secrets

NEW HORIZONS FOR SCIENTIFIC RESEARCH
On March 11, 2024, PostDoc student of the Department of Marketing, PhD, senior lecturer, Anna ROSOKHATA, started a research internship at the University of Liverpool (United Kingdom). The internship will continue 3 weeks, and its main goal is to learn British colleague’s experience in marketing in order to comply with

BUILDING A PERSONAL BRAND: ONLINE INTENSIVE
Restless masters joined the modern experience of creating a personal brand. Expert Sasha Dmytrieva, CEO of the SUNSHINE production agency, author of the video course “Personal Brand: From A to the First $1,000” offered a three-day intensive on the intricacies of building a personal brand. The online webinar discussed the

CLIMATE CHANGE ECONOMICS: EXPERIENCE FROM THE LEADING SCIENTISTS
The restless joined a new international project from the CERGE-EI Foundation (Prague, Czech Republic), within which students began to study the discipline “Climate Change Economics” in English. The course is accompanied by the professor of the Department of Marketing, Olena CHYGRYN, from Sumy University. Lectures by Dr. Sylvester van Koten

Dissemination of project results at the international level
On March 1, 2024, a member of the Jean Monnet “Healthy Economy and Policy: European Values for Ukraine” module implementation team, Nataliia LETUNOVSKA, joined the reporting meeting organized as part of the work of the Food Decisions Research Laboratory, School of Hospitality Management, Penn State University (Pennsylvania, USA), the purpose