Restless marketers of the 1st, 2nd and 4th years of SumDU took part in the 1st All-Ukrainian Student Forum “Cities of the Bold”, which took place on April 1-2, 2026 at the Yuriy Fedkovych Chernivtsi National University.
The main event of the forum was the City Brand Battle – a creative competition, where 9 teams from different parts of Ukraine presented their cities as living brands with a unique “DNA”, character and value proposition. The SumDU team adequately presented the brand of their hometown of Sumy, demonstrating its invincibility and modern identity.
For our students, participation in the forum was not only an opportunity to demonstrate strategic thinking through marketing skills, but also an important experience of unity. The forum brought together young people from regions that continue to live and study under shelling today, becoming a space of mutual solidarity and support.
We express our sincere gratitude to Yuriy Fedkovych Chernivtsi National University, in particular the Department of Marketing, Innovations and Regional Development, for the warm welcome, the organization of such a large-scale event and the opportunity to become part of this great cause. We hope for further fruitful cooperation and new joint projects that will develop the potential of Ukrainian youth and our cities!