On March 27, third-year Marketing students, as part of the “Business Planning” course (lecturer Nataliia LETUNOVSKA), participated in an online lecture titled “Market Analysis: How to Research Competitors and Consumers.”
The event was organized by the Ukrainian consulting agency “Pareto” as part of the webinar series “How to Create a Successful Business Plan: A Step-by-Step Guide.” The industry experts shared their experience and provided insights into effective market research methods.
Participants learned how to:
- collect and analyze market data;
- assess the competitive landscape;
- study consumer behaviour;
- avoid common mistakes when developing a business plan.
The online lecture was a great opportunity for students to expand their knowledge and gain practical skills in market analysis. This experience will help future marketers become more competitive and successfully apply their knowledge in real business strategies.