Throughout February and March, 2025, the Department of Marketing hosted a series of research seminars featuring postgraduate students from different years of study. The main goal of the events was to discuss the current directions of their research and receive constructive feedback on further academic steps.
Postgraduates presented their research developments on a wide range of topics, including corporate social responsibility in marketing, digital tools in branding, neuromarketing in communication strategies, marketing in the sports industry, and promotional strategy in green energy, among others.
Each presentation was followed by lively discussions, during which faculty members of the department provided valuable recommendations on improving research methodology, collecting empirical data, and exploring opportunities for publication in professional journals, particularly those indexed in Scopus and Web of Science.
These seminars have become a good tradition of the department, serving as a platform for young researchers’ academic growth and integration.