Today, restless marketing students from groups MK-31, MK-31-4, as part of the Marketing Communications and SMM courses (lecturer, Ph.D., Assoc. Prof. Yana KRYVYCH), joined the Orange Forum, where key aspects related to marketing communications in social networks were discussed:
- recognition – how to become the brand they want;
- involvement – how to influence customer decisions;
- selling through trust – how to close a customer to a purchase;
- loyalty – how to turn a customer into a brand fan.
The speakers of the Orange Forum were top 16 experts, including: Anita SOLOVEY (orange blogger, producer), Andriy FEDORIV (investor, marketer), Denis SAKHAROV (CEO Perla Hearse), Tanya STOROZHENKO (personal brand, smm), Anna MYTROFANYUK (Instagram sales expert), and others.