Senior lecturer of the Department of Marketing Yevheniia ZIABINA took part in the academic mobility program for the purpose of teaching at the University of Miskolc (Hungary). The visit took place within the framework of the International ERASMUS+ Program from March 30 to April 5, 2025.
As part of the program, the lecturer gave lectures to bachelor’s students on the topic “Global Trends in Green Marketing: Best Practices from Leading Companies Worldwide”. The lecture was dedicated to modern approaches to environmental marketing and examples of the most successful companies in the world.
This experience became another step towards international recognition of the scientific and pedagogical activities of the Department of Marketing.