On April 26, first-year students of the Marketing specialty (MK-41, MK-42) as part of the study of the discipline “Information Systems in Marketing” (lecturer Yevhenia ZIABINA) joined the webinar “Metrics that help marketers achieve business goals” by Choice31.
The speaker of the event was Oksana Verlan – Client Service Director at Netpeak Agency Ukraine.
During the webinar, participants learned:
- how to correctly link business goals with key metrics;
- how to diagnose problems in advertising campaigns, in particular low CTR, high CPA and low ROAS;
- practical approaches to optimizing campaigns based on data analysis;
- methods of effective work with analytics without the risk of information overload.
The knowledge gained is extremely important for future marketers, advertising specialists, and business owners who seek to effectively achieve their goals.