Anna KORZH, a 4th-year student, shares her impressions of joining LOB 2025 from Genius.Space: “On the second day of LOB 2025, we had the opportunity to immerse ourselves in practical tools for building communications based on a deep understanding of our audience. Speakers shared cases on how to effectively adapt messages to information consumption habits and choose appropriate channels.
Particular attention was drawn to the speech of Yulia Petryk, who emphasized the importance of studying the digital behavior of the target audience before launching any campaign. She emphasized that a PR professional should go “where the audience lives,” and not be based on their own preferences.
It was very useful to hear how important it is to study not only “who our audience is,” but also “how exactly they live in the information space.” This allows for more accurate and natural communication.”
The event was attended as part of the study of the discipline “Partnership Marketing” (lecturer Liliia KHOMENKO).