On October 10, 2025, faculty members of the Marketing Department and BiEM students had a unique opportunity to participate in a significant event in the world of business and healthcare – the Forbes Health Conference. This event was an excellent platform for integrating theoretical knowledge with practical case studies from leading industry experts.
The Forbes Health Conference brought together leaders in the medical field, top managers of pharmaceutical companies, investors, and innovators. The primary focus was on discussing current trends in healthcare, in particular:
The digitalization of medicine (introducing artificial intelligence and big data), marketing strategies, and financial investments.
For the faculty of the Marketing Department, the event became a source of new case studies and examples of successful brand strategies in healthcare, which will be integrated into the educational process.
Such events are integral to the educational process, allowing students to communicate with professionals, expand their networking, and be inspired by authentic success stories.