On September 24, 2025, first-year marketing students joined a practical webinar on mistakes in targeting that blow up the budget. The event aroused considerable interest among beginners in the field of targeted advertising and gathered a large number of participants.
Olga Polishchuk, a well-known marketer, targeting expert, entrepreneur, and founder of Polishchuk Marketing School and Polishchuk Marketing Agency, shared her experience and professional secrets.
At the webinar, the expert revealed in detail the key aspects that most often lead to wasted advertising budgets:
• why most beginners burn money on their first campaigns;
• 5 fatal mistakes that “kill” advertising;
• what these mistakes look like in real cases;
• step-by-step guide for a beginner: target audience → offer → creative → campaign → analysis;
• how to check the advertising cabinet and find where the budget is “draining”.
The participants of the event received not only theoretical knowledge, but also specific practical tools to increase the effectiveness of their future advertising campaigns and save the budget.
The online event was attended as part of the discipline “Basics of Marketing Activity” (group MK-51, lecturer Liliya KHOMENKO).