On December 12, 2025, a fascinating lecture on the topic “Visual Storytelling in Media” was held for 1st-3rd year students, dedicated to creating content and promoting it in the modern media space.
The speaker was Denys KRYVOPYSHYN, Production Lead of the online magazine “SUKR”. Despite his young age (20 years old), Denys has significant 4-year experience at “SUKR”, which he willingly shared with future marketers.
The main highlights of the lecture:
- adaptation of content to platforms. The speaker emphasized that in order to achieve maximum efficiency, it is necessary to adapt content to the characteristics of each individual platform, be it Instagram, TikTok or other platforms;
- secrets of podcast visualization. Denys talked about strategies for getting the audience to watch a podcast, not just listen, emphasizing the importance of a high-quality video component and dynamic presentation;
- content works in a complex. It was emphasized that visuals are not the only and not the main part of success. Everything works in combination with high-quality text, thoughtful promotion, and video materials.
“Design does not prevail over content” is a key idea that ran through the entire lecture. Content should always be a priority.
Students received not only theoretical knowledge about the features of content creation, but also important guidelines on the approach to work and personal development in the media industry.
The event was held within the framework of the disciplines “Basics of Marketing Activity”, “Blogging and Influencer Marketing” (lecturer Liliia KHOMENKO), “Marketing Product Policy” (lecturer Yevheniia ZIABINA).