On October 22-24, 2025, Associate Professor of the Department of Marketing Nataliia LETUNOVSKA participated in the International Staff Training Week organized at the Silesian University of Technology (Gliwice, Poland). This year, the event was dedicated to the application of artificial intelligence in educational activities, specifically exploring the possibilities of integrating AI tools into the educational process, the ethical aspects of their use, and technological solutions for international academic cooperation made possible by the development of artificial intelligence.
Within the framework of the program, Nataliia had the opportunity to communicate with teachers, researchers, and practitioners from Poland, the USA, Germany, Sweden, and Romania, who work in the fields of pedagogy, information literacy, and project-based learning. Separate sessions were devoted to exchanging experiences in conducting COIL courses between teachers from the Silesian University of Technology and partner universities from various countries worldwide. Participants also discussed the value of involving marketing students in developing joint educational projects together with students in technical fields. Participation in this event became a source of new ideas and professional insights for Nataliia, as well as an impetus for developing her own initiatives to create joint educational courses in collaboration with teachers from universities worldwide.