On November 14, 2025, for first and second-year students of the Department of Marketing, Darya PRYKHODCHENKO held an exciting lecture-discussion on the topic “Social Networks as a Tool for Marketing and Social Communications in the Digital Age”.
Darya PRYKHODCHENKO focused students’ attention on the most important aspects of working with digital platforms:
- the features of promoting “second button” media and the strategy for effectively promoting niche media resources in an oversaturated information space;
- the audience’s perception of a media resource and how understanding consumer psychology helps build successful communications;
- practical tips and cases in which social networks were used not only for sales, but also for the formation of communities and social dialogue.
Students actively participated in the discussion, asked questions and shared their own observations about trends in social media.
The event was held within the framework of the disciplines “Basics of Marketing Activity” (lecturer Liliia KHOMENKO) and “Marketing Product Policy” (lecturer Yevheniia ZIABINA).