The end of the year is the time when the results of the work are summarized...
On December 18-20, 2023, irrepressible marketers held the defense of the students qualification papers of the Master's level of full-time and part-time education.
Students presented their research in an online format, demonstrating a wide range of innovative approaches to solving current marketing problems.
Research within the framework of qualification works was conducted on topics relevant for today: neuromarketing, SEO optimization, marketing tools for the promotion of e-commerce, SMM, blogging, etc.
This year, for the first time, defenses took place on the basis of the branch of the department, at the enterprise "TECHNOCHEM" LLC. The qualifying papers of students Oleksandr Skubko ("Marketing in social networks as a tool for the efficiency and competitiveness of modern business in the digital environment") and Horunzhy Artur ("Marketing strategies of socially responsible campaigns: analysis and ways of improvement") were devoted to the study of applied aspects of the functioning of the enterprise.
The director of the TEHNOCHEM LLC, Doctor of Economics, Professor Oleg OLEFIRENKO was involved in the work as part of the examination commission. The commission noted the high level of students' training and their deep understanding of key aspects of research.
The staff of the Department of Marketing congratulates the master's students on their successful defense. We sincerely wish you creative and scientific success, amazing opportunities and great ideas, further development and growth as professional specialists!