On November 23 and 30, a training series for students of the "Marketing" specialty took place: "Trading platforms in Ukraine and world experience", conducted by Anna Rosohata, Ph.D., senior lecturer of the Department of Marketing. In two parts of the training, the participants got acquainted with the available opportunities for promoting ecological goods and goods with a socially oriented component. As part of the training, the main concepts of the topic were presented, and successful cases of Ukraine, European countries, and the world were considered. Also, the participants had the opportunity to independently choose a product with an ecological component or those focused on social responsibility, to explore the possibilities of their implementation on specific marketplaces, to develop product content, and to find ways of promotion using the tools of trading platforms. Based on the training results, the trainees presented their results and shared the acquired skills with others. In addition, based on the training results, the participants left feedback and showed how their knowledge and skills changed after participating in the events.
