This week, Associate Professor of the Department of Marketing, Candidate of Economic Sciences Nataliia Letunovska held one of the lectures from the course cycle "Healthy behavior and motivation of consumers: EU and Ukraine", which was devoted to the promotion of healthy consumption among the population, in particular, young people aged 18 to 25 years. Together with the students, a discussion was organized on the effectiveness of specific marketing tools for promoting the idea of responsible consumption of healthy food, such as fruits and vegetables, for the formation of a proper diet among the most active part of the country's population, who are also essential influencers of opinions in the society. The discussion of the issues provided an opportunity to reveal important and interesting insights regarding the most effective marketing tools to influence the target audience for the formation of sustainable eating habits among young people.
