Studying has just begun, and the restless are already gaining momentum...
On September 5, second-year masters studying Strategic Marketing Management (MK.m-21, teacher Olena Chygryn) joined a webinar by Sasha Dmitrieva, a producer and strategist, the founder of the SUNSHINE agency.
The meeting was interesting and useful; the key questions were:
- Who needs a personal brand and what it gives?
- Strategy, key principles and stages of building a personal brand.
- Who should not spend time on creating a personal brand?
- Models of personal brand monetisation.
To be continued…