Business Between Air Raid Alerts: Real Marketing of a Children’s Space TiMiKids

A guest lecture was held with the participation of Tetiana Lykholai, owner of the children’s space TiMiKids, and trainer Kateryna Holub.
The event was conducted within the courses Information Systems in Marketing (group MK-51, lecturer Yevheniia Ziabina) and Social Media Marketing (group MK-41, lecturer Yana Kryvych).
The symbolic opening of the meeting was a phrase by Tetiana Lykholai, owner of TiMiKids: “When you are developing, you need to go where it feels scary.”
The speakers shared real experience in developing a business under conditions of uncertainty, discussed practical marketing tools, audience engagement strategies, and managerial decision-making in times of crisis. The lecture was enriched with real-life examples and an engaging dialogue with students.
Such meetings are an important component of the professional training of future marketers, as they allow students to combine theoretical knowledge with real business cases and develop a practical understanding of the profession.
We thank the speakers for their valuable experience and motivation to keep growing, even when challenges seem difficult.