On February 4, 2026, marketing students joined the round table “Innovations as a Growth Driver: Opportunities and Prospects for EU-Ukraine Cooperation.”
The event brought together scientists, representatives of authorities, business associations, and successful entrepreneurs to discuss how Ukrainian startups can integrate into the innovation ecosystem of the European Union.
The speakers shared their experience regarding:
- cases of craft marketing and storytelling;
- startup marketing and scaling;
- tools of state support for youth startups;
- creative ideas regarding innovations for traditional farming.
“I really liked that the entrepreneurs actively shared their experience and exchanged ideas. I believe that in our time it is very important to support and learn from each other,” shares her impressions 2nd-year student Daria YARUTA.
Participants of the event had the opportunity to hear real cases of business transformation: from craft wine production and a cheese dairy to strategies for Ukrainian business entering EU markets.
Students of the 2nd and 3rd years joined the event within the framework of the disciplines “Services Marketing,” “Public Relations” (lecturer Liliia KHOMENKO), and “STP Marketing” (lecturer Yevheniia ZIABINA).