On 
November 8, 2023, an open lecture was held on the topic "Advertising campaigns: idea, logic, implementation. Cannes Lions 2023 cases".
The speaker of the event - Volodymyr NESTERENKO, head of the marketing department of "Skarbnytsia" and "Technoskarb" companies, shared advices:
- how to develop curiosity;
- where to get ideas for advertising companies;
- about ten cases of the most prestigious international creativity festival Cannes Lions 2023
This event made it possible to join the creative community and get new ideas.