Senior lecturer of the Marketing Department, Candidate of Economic Sciences Anna Rosohata conducted several lectures from the cycle of the course "Healthy behavior and motivation of consumers: EU and Ukraine" for students of the marketing specialty of the 3rd year of study. The lectures were interactive using modern data presentation technologies. Students had the opportunity not only to learn new information about current trends in consumer motivation in the European Union countries but also to generate their ideas about the possibilities of implementing these trends in the Ukraine territory. Joint discussions gave an opportunity to deeply investigate the issue of the young people's healthy behavior, their motivation to use ecological products, as well as the marketing tools implementation for the formation of their promotion and trade policy in the Ukraine territory
