Anna Rosohata, a senior lecturer at the Department of Marketing, conducted a practice-oriented event - a workshop for course participants on the topic "Crowdfunding of a social and environmental direction: global experience and opportunities for Ukraine." At the event, successful cases of European representatives and opportunities for Ukrainians in the field of crowdfunding were discussed, students received tasks and in groups presented modern crowdfunding platforms, their possibilities, orientation for business and society, opportunities for use by individuals and legal entities from Ukraine, as well as several other questions. The issue of choosing crowdfunding platforms for environmental and social goods/services, as well as for promoting healthy behavior, was also subject to discussion. As a result of the practical workshop, the students explored the available opportunities for crowdfunding and gained new skills in presenting their ideas regarding ecological and social orientation in the Internet environment in view of the competitive environment, taking into account the experience of Europe and the world.