At the end of the academic year, as a summary of the acquired skills and knowledge in planning and strategic business development, Associate Professor of the Department of Marketing Nataliia Letunovska held an online meeting with undergraduate students as part of a class discussion on issues of a healthy approach and social responsibility of business in Ukraine and abroad. Together with the lecturer, the students discussed the advantages and disadvantages of implementing such projects and shared their knowledge about the activities of similar companies and brands that focus on promoting the health-centric features of their products in their policies. And, of course, how could one do without a creative approach, because the class ended with a presentation of the student’s own developments regarding the marketing promotion of business in the healthy segment using Brainstorming and Spider Diagram tools.
