On October 7, 2024, the report of graduate students of the "Marketing" specialty of the second year of study was passed.Winners demonstrated their scientific achievements.
Reports were presented by graduate students:
- Serhiy PIMONENKO (dissertation topic "Formation of marketing digital strategy of IT enterprises", scientific director - Doctor of Economics, Prof. O.V. Lyulov)
- Dmytro DAVIDENKO (dissertation topic "Green marketing in the energy sector: the role of environmental awareness in advertising campaigns", supervisor - Doctor of Economics, Prof. O. Yu. Chygrin)
- Andrii ZDOYMA (dissertation topic "Formation of a marketing strategy for the promotion of small and medium-sized businesses in social networks", supervisor - Doctor of Economics, Prof. T.V. Pimonenko)
- Daryna GERASYMENKO (dissertation topic "Conceptual principles of using the neuromarketing toolkit in the formation of the company's communication policy", scientific supervisor - Doctor of Economics, associate professor M.G. Michenko)
All participants presented their successes and achievements in:
- publication activity, in particular report abstracts, articles in professional journals and publications in publications indexed by the Scopus / Web of Science databases;
- internships at foreign universities;
- active promotion in work on the dissertation.
We thank the graduate students for their work and wish them further success, inspiration and implementation of scientific developments in practical activities!