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enior lecturer of the marketing department, Ph.D., Anna ROSOKHATA received good news about her participation confirmation in the Visegrad Scholarship Program in spring 2024.
This program offers support for individual short-term trips for scholars, lecturers, and researchers from the Visegrad Group countries (Czech Republic, Hungary, Poland, or Slovakia) to other countries of this group, which are not their citizens.
In 2024, citizens of Ukraine were also granted the right to apply as part of a pilot project. Anna Rosokhata became one of the representatives of this pilot project and will begin her scientific internship at the Ignacy Lukasiewicz Rzeszow University of Technology, Poland, on April 22, 2024, which will last until June 16, 2024.
The theme of the scientific internship is "Marketing research of consumer behavior in waste management systems." This project involves researching the impact of advertising and other marketing tools on consumer behavior, particularly their waste management behavior. The research project aims to gather more information about consumer behavior regarding waste management in Poland and Ukraine.
Joint publications with colleagues from the host institution are planned based on the results of this internship. We hope for fruitful results from the internship and move forward towards relentless change.