"From September 16 to 21, 2024, I took part in my fifth project - a summer school held at the Wroclaw Polytechnic (Wroclaw, Poland). And once again, I can only describe my experience with enthusiasm.
The theme of the summer school "Education for Green Transition" turned out to be closely related to my specialty "Marketing". In addition to studying topics that highlighted various aspects of the economy and ecology, we were explained the relevance and importance of using this knowledge in marketing activities. It is very important that these were not dry lectures, but the development of practical skills, which is interesting and useful.
In particular, my favorite was the workshop "Many eyes, one city", in which we were taught in detail how and for what Eye Tracking is used, which, by the way, is in our marketing laboratory at Sumy State University. But at this workshop, we were shown an improved version of Eye Tracking, which I had not even thought about. The nice part was that we got to experience these improvements for ourselves.
The only thing I can add is more..." - Anastasiya BUDYONNA, 3rd year marketing student, shares her impressions about participating in the summer school.
